Siebel (NASDAQ:SEBL)
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From May 2019 to May 2024
Leading Dental Equipment Developer Selects Siebel CRM OnDemand
for Its Intuitive Functionality, Price/Performance Ratio, and
Service and Support
Siebel Systems, Inc. (NASDAQ:SEBL), a leading provider of
customer-facing solutions, today announced that the German CEREC Sales
Division of Sirona Dental Systems GmbH, a leading developer of dental
equipment, has replaced Salesforce.com with Siebel CRM OnDemand. The
German division deployed Salesforce.com in October 2004 but found that
user adoption was poor. Following the deployment of Siebel CRM
OnDemand the CEREC sales team now has a clear picture of dealers'
requirements. The intuitive nature of Siebel CRM OnDemand, along with
the training and support offered by Siebel Systems, has spurred
widespread user adoption.
"Salesforce.com is optimized for direct sales and is not a good
fit for an organization, such as ours, that has specialist dealers.
Our resellers send us information concerning their customers'
requirements that we then load on to our system to enable efficient
delivery. When using Salesforce.com, importing that data from our
dealers was always problematic," said Marcus Hoffmann, Sales Manager
CEREC, Sirona Dental Germany. "I, and the rest of my team, have found
that Siebel CRM OnDemand is extremely intuitive and now even
previously resistant members of my team have been won over by Siebel."
Sirona Dental Systems GmbH was founded in 1997 as a result of a
private equity buyout of the former dental division of Siemens AG.
With headquarters in Bensheim, Sirona employs more than 1,600 people
in Germany and several international locations. Due primarily to
successful international expansion and the intensification of its
sales activities, revenues in the financial year 2003/04 rose to EUR
320 million as compared to EUR 284 million the previous year. The
CEREC division is responsible for the world-acclaimed dental
workstation that integrates hardware and software to provide dentists,
and patients, with superior treatment capabilities.
Sirona evaluated a number of potential replacements for its CRM
solution. The user-friendly interface and the strong price/performance
ratio of the Siebel solution convinced Hoffman. Siebel CRM OnDemand
not only had a significantly lower cost than Salesforce.com, but also
had greater functionality.
It took Hoffman, who is not an IT professional, just three hours
to import the CEREC data into Siebel CRM OnDemand and become
operational. "The import functions of Siebel are vastly superior to
those of Salesforce.com. With Salesforce.com, I frequently had to pay
a Salesforce.com consultant to import leads. Now, I do it myself,"
said Hoffman.
Siebel's hosted software solutions and deployment capabilities are
a critical enabler of its new Customer Adaptive Solutions Applications
Strategy and Architecture. Companies embracing Siebel Customer
Adaptive Solutions will be able to more effectively and quickly
anticipate customer needs, realign their customer-facing business
processes for systemic and consistent improvement, and direct the
right actions across their businesses to maximize customer
satisfaction and profitability.
About Siebel CRM OnDemand
Siebel CRM OnDemand is a hosted CRM offering delivered over the
Web and accessible from an Internet browser at a fixed price per user
per month. Customers can deploy Siebel CRM OnDemand quickly, easily,
and affordably without any up-front IT investments. Hosted by IBM,
Siebel CRM OnDemand delivers complete sales, marketing, and service
functionality; built-in customer analytics; virtual call center
technology; embedded best practices; and world-class hosting services
and support. Siebel CRM OnDemand is now available for purchase. For
more information, visit www.crmondemand.com.
About Siebel Systems
Siebel Systems is a leading provider of software solutions and
services that drive value and loyalty in client-customer
relationships, providing best-in-class capabilities in on-premise and
hosted customer relationship management (CRM), business analytics, and
customer data integration. Siebel's new Customer Adaptive Solutions
enable organizations to model their customer-centric business
processes in order to drive the most effective customer interactions,
gain increased insight over time, and continually realign those
processes for systemic and consistent improvement. With more than $2
billion in R&D investments, 11-plus years of customer software
experience, an extensive global ecosystem of alliance partners, and
more than 4,000 customers and 3.7 million live users, Siebel is the
proven choice in helping organizations of all types and sizes achieve
customer-driven business results. For more information, visit
www.siebel.com.
For more information on Siebel Systems solutions and services,
please visit our Web site: CRM -- http://www.siebel.com/crm; OnDemand
Solutions -- http://www.crmondemand.com; Industry CRM --
http://www.siebel.com/industry-crm; Call Center & Service --
http://www.siebel.com/call-center; Sales Force Automation --
http://www.siebel.com/sales-force-automation; Marketing Automation --
http://www.siebel.com/marketing-automation; Business Intelligence --
http://www.siebel.com/business-intelligence; Integration Solutions --
http://www.siebel.com/integration-solutions; CRM Services --
http://www.siebel.com/crm-services
Except for the historical information contained herein, this press
release contains forward-looking statements that involve risk or
uncertainties. Future operating results of Siebel Systems may differ
from the results discussed or forecasted in the forward-looking
statements due to factors that include, but are not limited to, risks
associated with our pending merger with Oracle Corporation, customer
relations, such as the availability of Siebel Systems' products and
services, customer implementation of products and services,
relationships with customers, third-party vendors and systems
integrators, concentration of revenues in a relatively small number of
customers, existence of errors or defects in products, ability to
successfully manage growth, significant current and expected
additional competition and the need to continue to expand product
distribution and services offerings. Further information on potential
factors that could affect the financial results of Siebel Systems are
included in Siebel Systems' Annual Report on Form 10-K, Quarterly
Reports on Form 10-Q and its other filings with the Securities and
Exchange Commission, which are available at www.sec.gov. Siebel
Systems assumes no obligation to update the information in this press
release.
Siebel is a trademark of Siebel Systems, Inc. and may be
registered in certain jurisdictions. All other product and company
names mentioned are the property of their respective owners and are
mentioned for identification purposes only.