Siebel (NASDAQ:SEBL)
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Siebel Systems, Inc. (Nasdaq:SEBL), a leading provider
of customer-facing solutions, today announced that Societe Nationale
des Chemins de Fer Francais (SNCF) -- the French state-owned railway
company -- is gaining significant business value from Siebel solutions
and its implementation by Accenture. With Siebel Business Analytics,
Siebel Call Center, Siebel Marketing, and Siebel Loyalty Management,
SNCF anticipates up to a 25 percent revenue increase in the customer
loyalty segment. The company's new subsidiary, CRMServices, has used
Siebel Systems to provide a critical link between loyalty and
marketing, and will potentially reach 3 to 5 million customers through
targeted promotions.
"This project is critical to our ongoing success as a leading
European land transportation organization," said Sylvie Latour, CEO of
CRMServices, SNCF. "We are redoubling our efforts to improve customer
satisfaction and we recognize that Siebel's best-of-breed technology
will enable us to do this."
SNCF is one of the key players in Europe's vast and sophisticated
land transportation network. Each year, the company manages more than
16 million passengers and 135 million tons of freight. The company's
annual revenues are greater than $5 billion.
In the highly competitive European transportation sector,
customers typically have many options when traveling from point A to
point B. The growing presence of air travel Internet sites and the
rise of low-cost air carriers, in particular, pose a significant
threat to the market share of traditional rail carriers. In its
ongoing efforts to become a high-performance business, SNCF wanted to
build on its record of customer service success. One way to do this
involved joining the S'Miles multibrand loyalty program, which
includes other French-based companies such as Galeries Lafayette and
Casino. Under this program, SNCF's top customers received loyalty
rewards once they provided identifying information about themselves.
For the first time, SNCF had customer data that provided insights into
the specific travel and purchase behaviors of its most valuable
customers. By expanding and reengineering its loyalty program, the
company believed it would be able to gain valuable insights of a much
broader base of customers. This knowledge could, in turn, be used to
design more targeted marketing and sales promotions for many more
customer segments.
With Accenture's help, SNCF has developed a dedicated capability
to build loyalty and create marketing campaigns for its most valued
customers. According to Latour, "Our new subsidiary, CRMServices,
provides a critical link between loyalty and marketing and is on track
to not only help SNCF generate significant savings, but also to reach
3 to 5 million customers through targeted promotions. With a keen
focus on marketing and customer strategy, the Accenture team is
enabling us to better target its key clients while optimizing
pricing."
SNCF selected Siebel's Loyalty Management solution because it
delivers a 360-degree view of customer behavior across all channels
and customer touchpoints. As a result, SNCF can better understand each
customer's lifetime value and tailor service levels and promotions
accordingly. In addition, Siebel Loyalty Management enables SNCF's
business users to quickly and easily modify loyalty programs on an
ongoing basis, without the help of internal IT resources. The
implementation of the first two solution modules -- Siebel Loyalty
Management and Siebel Call Center -- was completed in just seven
months. The remaining modules were deployed one month later.
The success of this project is due, in a large part, to
Accenture's keen ability to marshal resources to meet SNCF's ambitious
business objectives. According to Cyril Garnier, CIO of CRMServices,
"We selected the Accenture/Siebel proposal because it was innovative,
flexible, and simple, with a single solution for the entire domain,
from loyalty program management to data mining and call centers.
Accenture's experience in customer relationship management and the
company's record in maximizing marketing return on investment were key
to our decision."
Siebel Customer Adaptive Solutions, which encompass all Siebel
product and service offerings, including the Siebel CRM solutions,
enable organizations to better understand and adapt to the needs of
their customers in response to rapidly changing business requirements.
Companies embracing Siebel Customer Adaptive Solutions will be able to
more effectively and quickly anticipate customer needs, realign their
customer-facing business processes for systemic and consistent
improvement, and direct the right actions across their business to
maximize customer satisfaction and profitability. For more
information, please visit www.siebel.com.
About Accenture
Accenture is a global management consulting, technology services
and outsourcing company. Committed to delivering innovation, Accenture
collaborates with its clients to help them become high-performance
businesses and governments. With deep industry and business process
expertise, broad global resources, and a proven track record,
Accenture can mobilize the right people, skills, and technologies to
help clients improve their performance. With more than 123,000 people
in 48 countries, the company generated net revenues of US $15.55
billion for the fiscal year ended Aug. 31, 2005. Its home page is
www.accenture.com.
About Siebel Systems
Siebel Systems is a leading provider of software solutions and
services that drive value and loyalty in client-customer
relationships, providing best-in-class capabilities in on premise and
hosted customer relationship management (CRM), business analytics, and
customer data integration. Siebel's new Customer Adaptive Solutions
enable organizations to model their customer-centric business
processes in order to drive the most effective customer interactions,
gain increased insight over time, and continually realign those
processes for systemic and consistent improvement. With more than $2
billion in R&D investments, 11-plus years of customer software
experience, an extensive global ecosystem of alliance partners, and
more than 4,000 customers and 3.7 million live users, Siebel is the
proven choice in helping organizations of all types and sizes achieve
customer-driven business results. For more information, visit
www.siebel.com.
For more information on Siebel Systems solutions and services,
please visit our Web site: CRM - http://www.siebel.com/crm; OnDemand
Solutions - http://www.crmondemand.com; Industry CRM -
http://www.siebel.com/industry-crm; Call Center & Service -
http://www.siebel.com/call-center; Sales Force Automation -
http://www.siebel.com/sales-force-automation; Marketing Automation -
http://www.siebel.com/marketing-automation; Business Intelligence -
http://www.siebel.com/business-intelligence; Integration Solutions -
http://www.siebel.com/integration-solutions; CRM Services -
http://www.siebel.com/crm-services
Except for the historical information contained herein, this press
release contains forward-looking statements that involve risk or
uncertainties. Future operating results of Siebel Systems may differ
from the results discussed or forecasted in the forward-looking
statements due to factors that include, but are not limited to, risks
associated with our pending merger with Oracle Corporation, customer
relations, such as the availability of Siebel Systems' products and
services, customer implementation of products and services,
relationships with customers, third-party vendors and systems
integrators, concentration of revenues in a relatively small number of
customers, existence of errors or defects in products, ability to
successfully manage growth, significant current and expected
additional competition and the need to continue to expand product
distribution and services offerings. Further information on potential
factors that could affect the financial results of Siebel Systems are
included in Siebel Systems' Annual Report on Form 10-K, Quarterly
Reports on Form 10-Q and its other filings with the Securities and
Exchange Commission, which are available at www.sec.gov. Siebel
Systems assumes no obligation to update the information in this press
release.
Siebel is a trademark of Siebel Systems, Inc. and may be
registered in certain jurisdictions. All other product and company
names mentioned are the property of their respective owners and are
mentioned for identification purposes only.