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Teradata(R), a division of NCR Corporation (NYSE:NCR),
has won a contract from SUNDAY Communications Limited (SEHK:0866)
(NASDAQ:SDAY) to build and deploy a powerful data warehouse. The
solution will help the telecommunications company to better understand
its customers' calling behavior and acceptance of various new products
and services. Most importantly, the data warehouse will help to match
the right service to the right user group to maximize customer
satisfaction levels.
As a 3G license holder, SUNDAY is committed to developing an
increasingly advanced range of wireless data service. The company has
also been granted additional spectrum to increase capacity to
accommodate further expansion of its customer base and enhance service
quality. The Teradata(R) enterprise data warehouse (EDW) will provide
its business decision-makers with a single view of the business,
including SUNDAY's customers, products, services and all key business
performance measurements.
"We operate in one of the most challenging industries, in one of
the most competitive cities in the world," said Agnes Mak, group
director of Information Technology at SUNDAY Communications Limited.
"It is imperative that our managers have access to in-depth, reliable
data to enable them to make fast, better, real-time business
decisions. With the EDW, we will be able to spend our time more
profitably - by analyzing the data."
The EDW will be critical to SUNDAY's expansion initiatives. It
will provide SUNDAY with a consistent business definition and business
insights across departments, with detailed historical data about its
customers, product and services. Its powerful features support ad hoc
queries, multidimensional analysis and the ability to closely
monitoring all business key performance indicators.
"The EDW will bring together all of SUNDAY's 2G and 3G customer
data into a single repository for a completely integrated, 360-degree
view of the business, providing management with a better understanding
of their customers' service needs and enabling them to make rapid
decisions to offer new services," said Mak.
"The Teradata EDW features high-performance parallel processing
technology, a full suite of data access and management tools and
robust data-mining capabilities," said Stanley Lam, general manager of
Teradata for Hong Kong and South China. "Business managers need to
have easy, efficient access to business insights in near real time.
They need to know things the moment they happen and be able to react
immediately to changes in market dynamics. A robust, powerful and
scalable environment like Teradata's allows users to concentrate on
creating business value from detailed data analysis instead of
worrying about finding and validating the information."
The total solution integrates Cognos Metrics Manager to help
monitor the company's priorities and strategic goals through
high-powered scorecards and metrics.
About SUNDAY
SUNDAY is an innovative developer and provider of wireless
communications and data services in Hong Kong. It began commercial
operations in 1997, and its far-sighted management has built an
efficient infrastructure delivering high-quality services, supported
by a strong brand. The SUNDAY experience is rooted in the belief that
fun is good. A 3G license holder, the group has developed a strong
foundation for 3G services by providing innovative, relevant and
value-added services targeted to specific consumer segments. SUNDAY is
partnering on 3G with Huawei Technologies Co Ltd, which also aligns
with the group's longer-term aim to develop business in mainland
China. For more information, please visit www.sunday.com.
About Teradata Division
Teradata (www.teradata.com), a division of NCR Corporation
(NYSE:NCR), is the global technology leader in enterprise data
warehousing, analytic applications and data warehousing services.
Organizations around the world rely on the power of Teradata's
award-winning solutions to get a single, integrated view of their
business to enhance decision-making, customer relationships and
profitability.
About NCR Corporation
NCR Corporation (NYSE:NCR) is a leading global technology company
helping businesses build stronger relationships with their customers.
NCR's ATMs, retail systems, Teradata(R) data warehouses and IT
services provide Relationship Technology(TM) solutions that maximize
the value of customer interactions and help organizations create a
stronger competitive position. Based in Dayton, Ohio, NCR
(www.ncr.com) employs approximately 28,000 people worldwide.
NCR and Teradata are trademarks or registered trademarks of NCR
Corporation in the United States and other countries.