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Blue Cross Blue Shield of Massachusetts to Address SOA-Based,
Business Process-Driven Infrastructure in Improving Business Agility
and Driving Cost Reduction
SeeBeyond (Nasdaq:SBYN) today announced it will serve as a premier
co-sponsor of this week's BrainStorm Group Business Process Management
Conference. As part of an annual conference series focused on
providing guidance and insight to Business and IT leaders looking to
apply process thinking to critical business processes for
organizational effectiveness, the second event in the 2005 series will
be held June 28-29 at the Crowne Plaza Burlingame in San Francisco,
CA.
SeeBeyond will be represented in the following venues throughout
the event:
-- "You Can't Implement Enterprise BPM without an SOA" -- As a
premier co-sponsor of the event, SeeBeyond CTO, Ross Altman,
will deliver a presentation entitled, "You Can't Implement
Enterprise BPM without an SOA." Claiming it takes much more
than basic BPM functionality to implement an effective BPM
solution, Altman will address the importance of also having
application integration, B2B communications, portal, Business
Activity Monitoring and Master Data Management capabilities in
order to create a framework that can fully support BPM
requirements. The session will take place during an executive
luncheon on Wednesday, June 29 from 12:15-1:30 p.m.
-- "Enabling Cross-Enterprise Process Visibility" -- Stephen
Edens, Enterprise Integration Architect for Blue Cross Blue
Shield of Massachusetts, will present a case study discussing
the deployment of an SOA-based, business process-driven
infrastructure. Leveraging this infrastructure, BCBSMA -- the
largest health insurer in New England -- is now able to
provide increased agility and significant cost reduction to
support new business initiatives and comply with future
regulations. The case study presentation featuring BCBSMA will
take place Wednesday, June 29 from 11:30-12:15 p.m.
About BrainStorm Business Process Management (BPM) Conference
Series
BrainStorm's Business Process Management Conference Series will
consist of four events in 2005 (Chicago, San Francisco, Washington
D.C. and NY) which serve IT and Business executives seeking an
unbiased source of education, insight and expertise in order to ensure
the success of their BPM initiatives. These conference programs
feature a strategic management perspective presented by the best and
brightest industry luminaries, independent analysts and experienced
practitioners from world class organizations. For information about
BrainStorm's BPM Conference Series, please visit:
https://www.brainstorm-group.com/bsgweb/index.asp?city=20090541670&con
f=2378515370. (Due to its length, this URL may need to be
copied/pasted into your Internet browser's address field. Remove the
extra space if one exists.)
About SeeBeyond
With more than 15 years of software innovation and real-world
experience in integrating systems across Global 2000 organizations,
SeeBeyond (Nasdaq:SBYN) delivers the industry's first integrated
composite application network built on a comprehensive integration
platform. The SeeBeyond(R) Integrated Composite Application Network
Suite(TM) helps organizations rapidly assemble and deploy
enterprise-scale end-user applications built on existing systems and
infrastructure to dramatically improve business operations. SeeBeyond
has more than 2,000 customers worldwide, including Blue Cross Blue
Shield of Massachusetts, BHP Billiton, The Cleveland Clinic, The Dial
Corporation, DuPont, Florida Power & Light, Fluor Daniel, Fujitsu,
General Motors, Halliburton, Hertz Corporation, HP, Lockheed Martin,
Pfizer, Samsung, Sprint and Sutter Health. For more information,
please visit www.seebeyond.com.
SeeBeyond is a registered trademark of SeeBeyond Technology
Corporation in the United States and select foreign countries.
SeeBeyond Integrated Composite Application Network Suite is a
trademark of SeeBeyond Technology Corporation. The absence of a
trademark from this list does not constitute a waiver of SeeBeyond
Technology Corporation's intellectual property rights concerning that
trademark. All other brands or product names are trademarks of their
respective owners.