SBS Reminds Shareholders to Submit Proxies by September 28 in Order to be Counted for October 3 Extraordinary General Meeting to

LUXEMBOURG, September 26  /PRNewswire-FirstCall/ -- SBS Broadcasting S.A. (NASDAQ: SBTV ; Euronext Amsterdam N.V.: SBS) would like to remind shareholders that, as explained in the shareholders' circular distributed on September 1, 2005, all proxies must be received by September 28, 2005 in order for votes to be counted at the October 3, 2005 extraordinary general meeting to consider the proposed acquisition of SBS's business by funds advised by Permira Beteiligungsberatung GmbH and funds advised by Kohlberg Kravis Roberts & Co. L.P. Shareholders of record at the close of business on August 24, 2005 will be entitled to vote at the meeting. Shareholders who have questions about the extraordinary general meeting, voting arrangements or who require a proxy card should contact the soliciting agent, Georgeson Shareholder, at the following telephone numbers:

  Georgeson Shareholder
  Toll free in the United States: [phone]
  Banks and Brokers: [phone]
  Callers in Europe: 00-800-5555-6666


  About SBS Broadcasting S.A.


SBS is a European commercial television and radio broadcasting company with operations in Western and Central Europe. Countries where SBS currently has broadcasting assets include: Belgium (Flanders), Denmark, Finland, Greece, Hungary, The Netherlands, Norway, Romania and Sweden.

For further information visit: http://www.sbsbroadcasting.com/ 

DATASOURCE: SBS Broadcasting



CONTACT:  Investors: Michael Smargiassi/Jon Lesko, Brainerd

Communicators, Tel: [phone]. Press: Jeff Pryor, Pryor &

Associates, Tel: [phone]

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