Neonode Recruits Top New Sales Executive

  
    
  
  
    
      Neonode, a Swedish developer of mobile devices and a pioneer in 
      buttonless, touchscreen mobile phones, today announced the strengthening 
      of its management team with the appointment of Per Hellberg as Vice 
      President of Sales.
    
    
      Mr. Hellberg, currently a Marketing Director at Sony Nordic, brings with 
      him a strong background in consumer electronics sales as well as a 
      profound knowledge of the European market and a broad network of 
      contacts within the industry.
    
    
      Neonode showcased its new mobile phone Neonode N2 for the first time in 
      February this year to critical acclaim, and the launch is planned for 
      later this summer.
    
    
      ”With an exciting new product, Neonode is 
      currently experiencing a very high-growth phase with several 
      distribution agreements planned worldwide. It’s 
      a fantastic opportunity for me to join a company with such a dynamic 
      approach and enormous creativity. I look forward to the challenge of 
      establishing Neonode as a pioneering, inspiring and enterprising global 
      player,” said Per Hellberg.
    
    
      Per Hellberg will assume his role at Neonode late July.
    
    
      “We are very pleased that Per will join the 
      Neonode management team. His extensive, hands-on experience in global 
      sales and marketing management is a great asset to Neonode. His global 
      perspective of the consumer electronics industry will be a tremendous 
      addition. Neonode now has a complete management team suited for the 
      coming expansion,” said Mikael Hagman, CEO at 
      Neonode.
    
    
      About Neonode
    
    
      Neonode was founded in 2001 and is a Swedish developer of mobile 
      devices. The mobile devices are based on patented technologies which 
      enable a unique user experience. Neonode Inc. has recently announced the 
      execution of a definitive merger agreement with SBE, Inc. a 
      publicly-traded company (NASDAQ:SBEI). After shareholder approval of the 
      merger, the combined company's headquarters will be in Stockholm, 
      Sweden, where Neonode's current corporate headquarters is located. For 
      more information visit www.neonode.com.