Rochester Medical Introduces Magic3® Coude Tip Hydrophilic Intermittent Catheter

STEWARTVILLE, Minn., May 21, 2012 /PRNewswire/ -- Rochester Medical Corporation (NASDAQ:ROCM) is pleased to announce an addition to its Magic3 Intermittent Catheter line with the launch of the Magic3 Hydrophilic Intermittent Catheter with Coude Tip and Insertion Sleeve. 

This new catheter is the very latest Magic3 technology. It provides the added benefits of the touch-free gripping device, combined with a specially designed curved tip configuration.

The Coude tip is designed to aid insertion, especially around natural curves within the urethra. Coude tip catheters are often used by men with an enlarged prostate, narrowing of the urethra, or bladder neck contractures. Magic3 intermittent catheters leverage Rochester Medical's proprietary m3 technology to deliver the benefits of a three-layer all-silicone design. They are the first Coude intermittent catheters created and crafted from a composition of three distinct functional layers.  Each uniquely formulated layer independently addresses a particular product attribute required for comfortable, easy, and reliable intermittent catheterization. 

In this new offering, Rochester Medical has incorporated additional important design enhancements. The patent-pending insertion sleeve provides touch-free insertion while allowing the user to firmly grip the catheter surface, making it easier to maneuver. The insertion sleeve is sterilized and located inside the packaging. This new feature is designed to provide the user more control while minimizing risk of contamination while catheterizing. 

Kicking-off a comprehensive sales campaign, Rochester Medical has begun rolling out the new Magic3 Coude in the U.S. via introductions to its distribution partners and targeted clinical call points. 

The Magic3 catheters are available in male (16") length and in diameters ranging from 10Fr to 18Fr.  Most state Medicaid, Medicare, and private insurance companies will cover these advanced catheters; local product suppliers can provide details about specific payor sources. Additional product and ordering information is available by contacting Rochester Medical at 1-800-243-3315 or [e-mail].

For over two decades, Rochester Medical Corporation has been developing, manufacturing, and marketing latex-free and PVC-free disposable medical devices for urological and continence care applications. Manufactured in the USA with an environmentally conscious design, the all-silicone Magic3 Intermittent Catheter with Coude Tip and Insertion Sleeve is yet another example of the Company's commitment to providing innovative solutions to address the needs of patients, caregivers, and clinicians.

For further information, please contact Anthony J. Conway, President and Chief Executive Officer or David A. Jonas, Chief Financial Officer of Rochester Medical Corporation at [phone] or Parice Halbert, CFA, at Westwicke Partners [phone].  More information about Rochester Medical is available on its website at http://www.rocm.com.

SOURCE Rochester Medical Corporation

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