Reed's Inc. Announces Extension of the Expiration Date for Its Transferable Rights Offering Until 5:00 PM EST, Wednesday, Decemb

  Reed's Inc. (NASDAQ: REED) (NASDAQ: REEDR),
maker of the top-selling sodas in natural food stores nationwide, announced
today that the Company has extended the period to accept subscriptions to
purchase shares of its Series B Convertible Preferred Stock ("Series B
Preferred") until 5:00 PM EST on Wednesday, December 23, 2009.

Reed's is extending the Rights Offering in order to allow for settlement of the Rights traded on December 16, 2009. The Company experienced very heavy trading in the Rights on this last day and is extending the expiration date of the Rights in order to give all parties who purchased Rights on that day ample opportunity to participate in the Rights Offering and purchase Series B Preferred.

The company currently has subscriptions for 117,342 shares of Series B Preferred at $10.00 per share, representing over half of the shares offered. Each share of Series B Convertible Preferred Stock converts into seven (7) shares of common stock, or a conversion price of $1.43 per share. Investors may purchase Series B Preferred shares for $10.00 per share by exercising four (4) transferable rights (NASDAQ: REEDR). Each share of Series B Preferred carries a five percent (5%) annual dividend for a term of three (3) years.

Following the subscription period, the Company may accept subscriptions under the terms of the prospectus for a period of 30 trading days (the reoffer period) to the extent that the offering is not fully subscribed.

This press release does not constitute an offer to sell or the solicitation of an offer to buy these securities, nor shall there be any sale of these securities in any state in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state. The securities may only be offered by means of a prospectus, additional copies of which may be obtained, when available, by contacting the information agent, MacKenzie Partners, Inc., at 105 Madison Avenue, New York, NY 10016, toll-free: [phone], collect: [phone] or via email at [e-mail].

About Reed's, Inc.

Reed's, Inc. makes the top selling sodas in natural food markets nationwide and is currently selling in 10,500 supermarkets in natural foods and mainstream. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks.

In addition, the Company owns the top selling root beer line in natural foods, the Virgil's Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Recently, Reed's added the Sonoma Sparkler brands to its line, a celebration drink with an established customer base. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams.

Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada. For more information about Reed's, please visit the company's website at: http://www.reedsgingerbrew.com or call 800-99-REEDS.

SAFE HARBOR STATEMENT

Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-K and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

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Contact: IRTH Communications, LLC Andrew W. Haag Managing Partner 866-976-IRTH (4784) Email Contact http://www.irthcommunications.com MacKenzie Partners, Inc. 105 Madison Avenue New York, NY 10016 toll-free: [phone] collect: [phone] email: Email Contact