QAD President Pamela Lopker to Deliver China User Group Conference Keynote Address

QAD Inc. (NASDAQ: QADI), a leading provider of enterprise software and services for global manufacturers, announced its President and Founder, Pam Lopker, will deliver the keynote address at its annual China User Group Conference, scheduled for October 12 -14, 2010 in Shanghai.

Lopker will highlight the latest improvements to QAD Enterprise Applications 2010.1, launched in September 2010, and discuss how manufacturing and supply chain trends are impacting global enterprise resource planning (ERP) development and adoption.

As Chairman of the Board and President of QAD, Pamela Lopker founded the company in 1979, and is responsible for QAD’s vision and strategic direction, while directing its global research and development efforts. Additionally, as an entrepreneur and leader in manufacturing software advancements, Lopker has been frequently featured and honored by prestigious trade and business journals and organizations worldwide.

This fall’s China User Group conference will focus on the “customer experience” and how QAD is helping corporate management improve business. Gordon Fleming, executive vice president and chief marketing officer at QAD, also will present and share insights on QAD’s strategy and direction for the Asia-Pacific region.

The event also will feature key industry media, leading a panel session alongside representatives of several Chinese multinational customers, discussing the future of manufacturing in China and the role that IT strategy plays in this growth. Additionally, other QAD customers will share details on the functional aspects of their respective QAD Enterprise Applications. For more information, visit: www.qad.com/erp/Resources-Events.

About QAD

QAD is a leading provider of enterprise applications for global manufacturing companies specializing in automotive, consumer products, electronics, food and beverage, industrial and life science products. QAD applications provide critical functionality for managing manufacturing resources and operations within and beyond the enterprise, enabling global manufacturers to collaborate with their customers, suppliers and partners to make and deliver the right product, at the right cost and at the right time. For more information about QAD, telephone [phone], or visit the QAD web site at www.qad.com.

“QAD” is a registered trademark of QAD Inc. All other products or company names herein may be trademarks of their respective owners.

Note to Investors: This press release contains certain forward-looking statements made under the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. A number of risks and uncertainties could cause actual results to differ materially from those in the forward-looking statements. These risks include, but are not limited to, evolving demand for the company's software products and products that operate with the company's products; the company's ability to sustain license and service demand; the company's ability to leverage changes in technology; the company's ability to sustain customer renewal rates at current levels; the publication of opinions by industry and financial analysts about the company, its products and technology; the reliability of estimates of transaction and integration costs and benefits; the entry of new competitors or new offerings by existing competitors and the associated announcement of new products and technological advances by them; delays in localizing the company's products for new or existing markets; the ability to recruit and retain key personnel; delays in sales as a result of lengthy sales cycles; changes in operating expenses, pricing, timing of new product releases, the method of product distribution or product mix; timely and effective integration of newly acquired businesses; general economic conditions; exchange rate fluctuations; and, the global political environment. In addition, revenue and earnings in the enterprise resource planning (ERP) software industry are subject to fluctuations. Software license revenue, in particular, is subject to variability with a significant proportion of revenue earned in the last month of each quarter. Given the high margins associated with license revenue, modest fluctuations can have a substantial impact on net income. Investors should not use any one quarter's results as a benchmark for future performance. For a more detailed description of the risk factors associated with the company and the industries in which it operates, please refer to the company's Annual Report on Form 10-K for fiscal 2010 ended January 31, 2010.