Naturex, S.A. and Pure World, Inc. Agree to the Acquisition of Pure World, Inc. by Naturex, S.A. for U.S. $4.30 Per Share

Naturex, S.A. (Paris Bourse Eurolist C: 54694 NRX) and
Pure World, Inc. (Nasdaq: PURW) jointly announced today that they have
entered into a definitive agreement for Naturex, S.A. to acquire Pure
World, Inc. for U.S. $4.30 per share in cash, or approximately U.S.
$36.8 million.
   Upon completion of the transaction, expected in late July 2005,
Pure World, Inc., headquartered in Bedminster, New Jersey, will become
a wholly-owned subsidiary of Naturex, S.A. Pure World, Inc. develops,
manufactures and sells botanical extracts which are used by the
cosmetic, food and flavor, nutraceutical and pharmaceutical industries
to manufacture finished products for the consumer market.
   Naturex, S.A. has agreed to commence a tender offer to acquire all
of the outstanding shares of common stock of Pure World, Inc., and
Paul O. Koether, Chairman of Pure World, Inc., has agreed to tender
the shares of common stock beneficially owned by him, representing
approximately 42% of the outstanding common stock. The tender offer
requires that at least a majority of the shares outstanding on a fully
diluted basis be tendered. The transaction, which has been approved by
both companies' board of directors, is contingent upon customary
closing conditions.
   Jacques Dikansky, President and Chief Executive Officer of
Naturex, Inc. said: "We believe that the combination of Pure World,
Inc. with our group of companies will further enhance our collective
efforts to become a leading player in the botanical extracts and
natural ingredients markets."
   Paul Koether, Chairman of Pure World, Inc., said: "Combining Pure
World, Inc. with Naturex, S.A. will enhance the combined companies'
ability to pursue their strategic objectives and growth strategy."
   Dr. Qun Yi Zheng, currently President and Chief Operating Officer
of Pure World, Inc., said: "I am delighted with the combination of
Pure World and Naturex and look forward to working with Naturex to
continue to build our business."
   Naturex, S.A. was advised by Giuliani Capital Advisors LLC and
Canec International Ltd. in this transaction. Pure World, Inc. was
advised by Adams Harkness, Inc.

   About Our Companies

   Pure World, Inc., through its wholly-owned subsidiary, Pure World
Botanicals, Inc., develops, manufactures and sells natural ingredients
that principally are derived from plant materials (referred to also as
botanicals or herbs) using its proprietary extraction, purification
and granulation technologies. Pure World, Inc. has produced more than
one thousand botanical extracts which are used by the cosmetic, food
and flavor, nutraceutical and pharmaceutical industries to manufacture
finished products for the consumer market.
   Naturex, S.A. manufactures and sells 100% natural ingredients for
the food, flavor and nutraceutical industries. Naturex, S.A. is a
preferred provider to the food, flavor and nutraceutical industries
and has experienced rapid, regular growth since its establishment in
1992. Naturex is based in Avignon, France and is an international
company with nearly 90% of its sales coming from 30 countries outside
France. Currently, more than 50% of Naturex's sales are derived from
the United States market. It has facilities in France, Morocco and the
United States and a representative office in Singapore.

   Naturex, S.A. Cautionary Statement Regarding Forward-Looking
Information

   Certain statements made in this news release, including statements
using the terms "expected," "will," "plans" and other words of similar
expression and meaning, are "forward-looking statements" based on
assumptions about the future, which are subject to risks and
uncertainties, such as competitive conditions in various industries;
changes in consumer confidence and spending; interest rates; the
successful execution of and customer reactions to the company's
strategic initiatives, including the proposed acquisition of Pure
World, Inc.; Naturex, S.A.'s ability to integrate and operate Pure
World, Inc. successfully; anticipated cash flow; general economic
conditions and normal business uncertainty. Naturex, S.A. cautions
that these statements are not guarantees of future performance and
actual results may differ materially from those expressed. Naturex,
S.A. does not undertake to update or revise the information contained
in this press release or any other forward-looking statement.

   Pure World, Inc. Cautionary Statement Regarding Forward-Looking
Information

   The transaction described in this press release is not yet
completed and is subject to a minimum tender condition as well as
other closing conditions. In addition, certain statements made in this
news release, including statements using the terms "expected," "will,"
"plans" and other words of similar expression and meaning, are
"forward-looking statements" based upon assumptions about the future,
which are subject to risks and uncertainties. Such forward-looking
statements are based on the beliefs of Pure World, Inc.'s management,
as well as assumptions made by and information currently available to,
Pure World, Inc.'s management and are subject to certain risks or
uncertainties. Pure World, Inc. cautions readers of this press release
that numerous factors could cause Pure World, Inc.'s actual results,
performance or achievements in 2005 and beyond to differ materially
from the results, performance or achievements expressed in, or implied
by, such forward-looking statements. Investors should refer to
documents that Pure World, Inc. files from time to time with the
Securities and Exchange Commission ("SEC") for a description of
certain factors that could cause actual results to vary from current
expectations and forward-looking statements contained in this press
release. Such filings include, without limitation, Pure World, Inc.'s
Form 10-KSB, Form 10-Q and Form 8-K reports. Pure World does not
undertake to update or revise the information contained in this press
release or any other forward-looking statement.

   Additional Information

   This announcement is neither an offer to purchase nor a
solicitation of an offer to sell securities of Pure World, Inc. At the
time the tender offer is commenced, Naturex, S.A. will file a tender
offer statement with the SEC with respect to the offer and Pure World,
Inc. will file a solicitation/recommendation statement with respect to
the offer with the SEC. Investors and Pure World, Inc. stockholders
are strongly advised to read the tender offer statement (including an
offer to purchase, letter of transmittal and related tender documents)
and the related solicitation/recommendation statement because they
will contain important information. These documents will be available
at no charge at the SEC's Web site www.sec.gov and may also be
obtained by calling [phone].