From the Silver Screen to McDonald's(R), Beloved Characters From Walt Disney Pictures Presentations of Pixar Animation Studios F

From the Silver Screen to McDonald's(R), Beloved Characters From
Walt Disney Pictures Presentations of Pixar Animation Studios Films Come to
Life in Happy Meals and Mighty Kids Meals March 18, 2005 - April 14, 2005 


OAK BROOK, Ill., March 22  /PRNewswire/ -- Animated heroes from the highly-
acclaimed collection of Pixar films presented by Disney are bringing action and
adventure to McDonald's(R) restaurants nationwide in support of the recent
release of The Incredibles DVD.  Beginning March 18, 2005, through April 14,
2005, with the purchase of a Happy Meal(R) or a Mighty Kids Meal(R), guests
will receive one of eight retail-size action figures from the beloved Walt
Disney Pictures presentations of the Pixar Animation Studios film classics. The
Disney Presents Pixar Pals McDonald's Happy Meal line-up includes Mr.
Incredible and Dash from the Academy Award(R)-winning The Incredibles; Nemo and
Dory from the Academy Award-winning Finding Nemo; Mike Wazowski and James P.
Sullivan from the Academy Award-winning Monsters, Inc.; and Buzz Lightyear and
Woody from the groundbreaking Toy Story and Toy Story 2.  These popular
characters will bring hours of playtime fun to kids of all ages at
participating McDonald's restaurants, while supplies last.

The Incredibles

Mr. Incredible and Dash are returning to McDonald's Happy Meals and Mighty Kids
Meals just in time for The Incredibles to hit the small screen on DVD.
McDonald's youngest guests can watch their favorite scenes and bring the
adventure to life with these action-packed figures.  Mr. Incredible, one of the
world's greatest heroes, is self-standing and posed for adventure.  Dash, the
10-year-old hero with super speedy skills, stands proud with his dad, ready to
lend a "quick" hand.

Finding Nemo

Excitement is bubbling as Nemo and Dory from the beloved film Finding Nemo swim
towards adventure in McDonald's Happy Meals and Mighty Kids Meals.  The
underwater adventure comes to life with Nemo, the lovable, wayward, orange-
striped clownfish, and Dory, the bright blue tang fish who's big on fun but
short on memory -- both of which feature articulated rear and side fins.

Monsters, Inc.

Two of Monstropolis' friendliest monsters, Mike Wazowski and James P. Sullivan
from the highly popular Monsters, Inc., are scaring up smiles in McDonald's
Happy Meals.  Complete with articulated eyelid and lower jaw, Mike Wazowski is
always ready with a wink and a smile for his best pal, "Sulley." Although James
P. Sullivan is Monsters, Inc.'s leading Scarer, this self- standing, friendly
action figure is full of smiles.

Toy Story and Toy Story 2

Completing the McDonald's Happy Meal collection are Buzz Lightyear and Woody,
two unlikely pals from the computer-animated classics Toy Story and Toy Story
2.  Buzz Lightyear, everyone's favorite space ranger, and Woody, the classic
cowboy sheriff, have climbed out of the toy box and into McDonald's Happy Meals
and Mighty Kids Meals, complete with articulated heads, arms and waists for
imagination-inspired adventure.

For high-resolution images of the Disney Presents Pixar Pals Happy Meal
collection, please visit http://www.mcdepk.com/happymeal .

Young guests now have the opportunity to enjoy additional food choices with
their Happy Meals and Mighty Kids Meals including Apple Dippers (fresh, peeled
apple slices) served with low-fat caramel dipping sauce, and beverage choices
including 100% pure Minute Maid apple juice and low-fat white and chocolate
Milk Jugs, served in child-friendly containers.

McDonald's

McDonald's is the leading global foodservice retailer with more than 30,000
local restaurants serving nearly 50 million people in more than 119 countries
each day.  Approximately 70 percent of McDonald's restaurants worldwide are
owned and operated by independent, local businessmen and women.

About Walt Disney Home Entertainment

Walt Disney Home Entertainment is distributed by Buena Vista Home
Entertainment, Inc., a recognized industry leader.  A subsidiary of the Walt
Disney Company, Buena Vista Home Entertainment Inc. is the marketing, sales and
distribution company for all Walt Disney, Touchstone, Miramax, Dimension and
Buena Vista DVDs and videocassettes.

About Pixar Animation Studios

Pixar Animation Studios (NASDAQ:PIXR) ( http://www.pixar.com/ ) combines
creative and technical artistry to create original stories in the medium of
computer animation. Pixar has created five of the most successful and beloved
animated films of all time: Academy Award(R)-winning Toy Story (1995); A Bug's
Life (1998); Golden Globe-winner Toy Story 2 (1999); the Academy Award(R)-
winning Monsters, Inc. (2001); and Finding Nemo (2003). Pixar's five films have
earned more than $2.2 billion at the worldwide box office to date. The Northern
California studio's next two film releases are The Incredibles (November 5,
2004) and Cars (holiday 2005). Pixar's films are released by Walt Disney
Pictures. 

DATASOURCE: McDonald's



CONTACT:  Kristin Zanini of JSH&A Public Relations, [phone], or

Shannelle Armstrong of McDonald's, [phone]



Web site:  http://www.mcdonalds.com/

http://www.pixar.com/ 

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