Disney Mobile and Cingular Wireless Team to Deliver Rich, Downloadable Content for Cingular Customers

Disney Mobile and Cingular Wireless Team to Deliver Rich,
Downloadable Content for Cingular Customers
Initial Offerings include Full Lineup from the upcoming Walt Disney Pictures
Presentation of A Pixar Animation Studios Film, "The Incredibles" as well as an
Exclusive Save The Day Sweepstakes 


SAN FRANCISCO, Oct. 26  /PRNewswire/ -- Cingular Wireless is teaming with
Disney Mobile to allow Cingular customers to access the magic of Disney and
Pixar characters anywhere, anytime from their mobile phones.  The two companies
announced today at CTIA Wireless I.T. and Entertainment 2004 that Disney Mobile
content, including ringtones, graphics, games, multimedia messaging and more,
is now available directly from Cingular handsets and via the Web at
http://www.cingular.com/media.  Downloads range in price from $1.99 for
ringtones and wallpapers to $5.99 for games.

This latest offering to Cingular wireless customers features a rich, colorful
suite of downloadable content from some of Disney Mobile's latest offerings,
including mobile content from the upcoming Walt Disney Pictures presentation of
A Pixar Animation Studios film, "The Incredibles" (
http://www.cingular.com/incredibles ).  Based on leading characters from the
film, including Mr. Incredible, Mrs. Incredible, Violet and Dash, the service
includes voice and polyphonic ringtones, mobile games and color graphics. Also
available will be Disney favorites such as Mickey, Ariel and Winnie the Pooh.

"Cingular is a premier carrier in the U.S., and we're pleased to be working
with them to offer Disney and Pixar entertainment to their customers, even when
they are on the go," said Larry Shapiro, executive vice president and general
manager, North American Mobile for The Walt Disney Internet Group. "Our new
lineup for 'The Incredibles' is a great example of the fun, dynamic content
Cingular customers now have access to from Disney Mobile."

"Teaming with the Walt Disney Internet Group gives Cingular customers another
means to personalize and enhance their wireless experience by downloading
content featuring some of the most beloved animated characters of all time,"
said Jim Ryan, vice president of data product management and business
marketing, Cingular Wireless.  "Whether it's classic Mickey and Donald or
newbies from Pixar, Mr. and Mrs. Incredible, we are confident Disney Mobile
content will receive rave reviews from our customers."

In addition to this downloadable-content offering, Cingular and Disney Mobile
are presenting "The Incredibles" Save the Day Sweepstakes. Throughout the month
of November, each time a Cingular customer downloads any of "The Incredibles"
content, they will automatically be entered in the sweepstakes. The grand prize
is a seven night Hawaiian vacation for four people.  Complete details can be
found at http://www.cingular.com/incredibles .

Disney Mobile content is available from Cingular phones via MEdia net or on the
web at http://www.cingular.com/media .

About Walt Disney Internet Group

Walt Disney Internet Group (WDIG) provides strategic leadership and operational
management for The Walt Disney Company's (NYSE:DIS) Internet properties
including category leaders Disney.com, ESPN.com and ABCNEWS.com. A market
leader in developing and distributing entertainment and informational content
to new platforms, WDIG is committed to creating and delivering products for
broadband distribution including: ABC News On Demand, a subscription video news
service that offers the Internet's first 24-hour, live Internet-only news
channel and top ABC News programs for on demand viewing; Disney Connection; and
WDIG Motion, a proprietary video technology for broadband users. Through
relationships with some of the world's largest wireless carriers, WDIG
distributes content and services to wireless users under the Disney brand.
Additionally, WDIG has led the way in developing interactive content for
televised programming through its Enhanced TV service. Steve Wadsworth is
president of WDIG, which is headquartered in North Hollywood and has operations
in Seattle, New York, Orlando, Tokyo and London.

About Cingular Wireless

Cingular Wireless, a joint venture between SBC Communications (NYSE:SBC) and
BellSouth (NYSE:BLS), serves more than 25 million voice and data customers
across the United States. A leader in mobile voice and data communications,
Cingular is the only U.S. wireless carrier to offer Rollover(SM), the wireless
plan that lets customers keep their unused monthly minutes. Cingular is the
largest provider of GSM services in the United States, and has a 100 percent
digital GSM/GPRS footprint across its service area. It also launched the
world's first commercial deployment of wireless services using Enhanced Data
rates for GSM Evolution (EDGE) technology. Cingular also provides corporate
e-mail and other advanced data services through its GPRS, EDGE and Mobitex
packet data networks. Details of the company are available at
http://www.cingular.com/ . Get Cingular Wireless press releases e-mailed to you
automatically. Sign up at http://www.cingular.com/newsroom .

About Pixar Animation Studios

Pixar Animation Studios (NASDAQ:PIXR) ( http://www.pixar.com/ ) combines
creative and technical artistry to create original stories in the medium of
computer animation. Pixar has created and produced five of the most successful
and beloved animated films of all time: Academy Award(R)-winning Toy
Story(1995); A Bug's Life(1998); Golden Globe-winner Toy Story 2(1999); the
Academy Award(R)-winning Monsters, Inc.(2001); and the Academy Award(R)-
winning Finding Nemo. Pixar's five films have earned $2.6 billion at the
worldwide box office to date. The Northern California studio's next two film
releases are The Incredibles (November 5, 2004) and Cars (holiday 2005). 

DATASOURCE: Cingular Wireless



CONTACT:  Media, Kim Kerscher of WDIG, [phone], or

 ; or Karen DeMarco of mPRm Public Relations,

[phone], or  ; or Kelleigh Scott of Cingular

Wireless, [phone], or  



Web site:  http://www.cingular.com/

http://www.cingular.com/newsroom

http://www.cingular.com/incredibles

http://www.cingular.com/media

http://www.pixar.com/ 

Copyright