Photo Control Corporation and Nature Vision, Inc. Complete Merger

Photo Control Corporation and Nature Vision, Inc. Complete Merger



MINNEAPOLIS, Aug. 31  /PRNewswire-FirstCall/ -- Photo Control Corporation
(NASDAQ:PHOC), and Nature Vision, Inc. today announced that they have completed
the transaction in which PC Acquisition, Inc., a wholly-owned subsidiary of
Photo Control, merged with and into Nature Vision.  As a result of the merger,
Nature Vision became a wholly-owned subsidiary of Photo Control.  Photo Control
has amended its articles to change its corporate name to Nature Vision, Inc. 
The merger was approved by a vote of Nature Vision shareholders on August 30,
2004, and by Photo Control shareholders on August 31, 2004.

In connection with the merger and the name change, the combined company, now
Nature Vision, Inc., has been accepted for re-listing on the Nasdaq SmallCap
Market and will begin trading under the symbol "NRVN" on September 1, 2004.  In
order to meet Nasdaq's initial listing requirement that the company have a
minimum bid price of $4.00 per share, the Company effected a 1-for-2 reverse
stock split, immediately after the close of the market today.  The PHOC symbol
will be removed from Nasdaq after the close of the market today.

In connection with the merger, Jeffrey P. Zernov and Michael R. Day will join
the combined company as President/Chief Executive Officer and Chief Financial
Officer, respectively.  Messrs. Zernov and Day had served in such positions at
Nature Vision.  Mr. Zernov and Curtis A. Sampson will join Mr. Kiphart and
Scott S. Meyers on the combined company's board of directors. John R. Helmen
will serve as the President of the photography division of the combined
company.

Mr. Zernov stated, "The shareholders, employees and management of Nature Vision
Inc. are very excited about our post merger future with Photo Control. The
synergies between Nature Vision and Photo Control are numerous and we look
forward to integrating both companies into a stronger and more competitive
operation."

Mr. Helmen commented, "The combination with Nature Vision brings greater
financial strength and broader product offerings to the combined company."

Forward-Looking Statements

Statements included in this press release may contain forward-looking
statements that involve risks and uncertainties that may affect the operations,
performance, developments and results of Nature Vision's business including,
but not limited to the following: national and regional economic conditions;
market acceptance of the combined company's products and services; the combined
company's ability to successfully integrate the businesses of Nature Vision and
Photo Control; other competitive factors and various other risk factors
included in the registration statement on Form S-4 (Commission No. 333-115593)
and Photo Control's other filings filed with the Securities and Exchange
Commission.  Any forward-looking statements contained in this news release
speak only as of the date of this release, and the combined company undertakes
no obligation to revise or update any forward-looking statements, whether as a
result of new information, future results or otherwise. 

DATASOURCE: Nature Vision, Inc.



CONTACT:  Jeff P. Zernov of Nature Vision, Inc., [phone]

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