Pfsweb (NASDAQ:PFSW)
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From Jun 2019 to Jun 2024
PFSweb, Inc. (Nasdaq: PFSW) today announced that it has
signed a contract for its wholly owned subsidiary, eCOST.com with
ExactTarget, a leading developer of data-driven email marketing
software solutions.
With eCOST.com's ever-growing email database, it expects
ExactTarget to become an integral part of the company's email
marketing initiatives. eCOST.com will leverage ExactTarget's
easy-to-use system to improve its email campaign performance and
deliverability. Beginning in June 2006, the program will allow
eCOST.com to send personalized, relevant emails to its subscribers
using list segmentation and dynamic content features. In addition,
ExactTarget will also provide advanced reporting capabilities to the
eCOST.com's marketing team, integration with other software
applications and access to ExactTarget's "Best Practice" guidance.
"This is part of an ongoing effort to further improve customer
service and increase company efficiencies," said Mark Layton, CEO of
PFSweb. "Over the course of this month, eCOST.com will be
transitioning from its current in-house system to ExactTarget's
advanced hosted software application."
"Our goal is to enable our clients to develop a closer
relationship with their customers," said Chris Baggott, co-founder and
chief marketing officer of ExactTarget. "Through our data-driven
software, we will provide eCOST.com with immediate insight into how
subscribers are responding to their email marketing efforts. This
detailed feedback will allow eCOST.com to make the necessary changes
to their email campaigns that will result in the best ROI possible."
"We believe that ExactTarget has the right mix of technology and
industry expertise to help eCOST.com optimize its email marketing
program. Furthermore, we are excited about the opportunity to partner
with ExactTarget as we respond to an increasing number of
opportunities to provide e-marketing services to current and future
BPO clients," added Layton.
About ExactTarget
ExactTarget is a market leader in on-demand data-driven software
solutions for email marketing. More than 5,000 organizations
worldwide, including Anthem Blue Cross and Blue Shield, The Home
Depot, Scotts, Delta Faucet, CareerBuilder.com and Encyclopedia
Britannica, rely on ExactTarget email solutions to strengthen their
customer relationships and to control email throughout the enterprise.
ExactTarget is a recognized technology leader, ranked highest in
business suitability by JupiterResearch in 2004 and 2005 based on the
solution's usability, strong feature set and dynamic content tool.
ExactTarget solutions meet the needs of all industry verticals and all
size organizations, including SMB, corporate divisions,
not-for-profits, large retail/direct marketers, agencies and
enterprises. Privately owned and headquartered in Indianapolis, USA,
the company has more than 30 offices spanning North America, Europe
and Australia. To learn more, go to http://www.exacttarget.com.
About PFSweb, Inc.
PFSweb develops and deploys integrated business infrastructure
solutions and fulfillment services for Fortune 1000, Global 2000 and
brand name companies, including third party logistics, call center
support and e-commerce services. The company serves a multitude of
industries and company types, including such clients as Adaptec,
CHiA'SSO, FLAVIA(R) Beverage Systems, Hewlett-Packard, International
Business Machines, Nokia, Pfizer, Inc., Raytheon Aircraft Company,
Rene Furterer USA, Roots Canada Ltd., The Smithsonian Institution and
Xerox.
Through its wholly owned eCOST.com subsidiary, PFSweb also serves
as a leading multi-category online discount retailer of high-quality
new, "close-out" and refurbished brand-name merchandise for consumers
and small business buyers. The eCOST.com brand markets more than
100,000 different products from leading manufacturers such as Apple,
Canon, Citizen, Denon, Hewlett-Packard, Nikon, Onkyo, Seiko, Sony, and
Toshiba primarily over the Internet and through direct marketing.
For more information, please visit the company's websites at
http://www.pfsweb.com and http://www.ecost.com.
The matters discussed herein consist of forward-looking
information under the Private Securities Litigation Reform Act of 1995
and is subject to and involves risks and uncertainties, which could
cause actual results to differ materially from the forward-looking
information. PFSweb's Annual Report on Form 10-K for the year ended
December 31, 2005 and Form 10-Q for the quarter ended March 31, 2006
identify certain factors that could cause actual results to differ
materially from those projected in any forward looking statements made
and investors are advised to review the Annual and Quarterly Reports
and the Risk Factors described therein. PFSweb undertakes no
obligation to update publicly any forward-looking statement for any
reason, even if new information becomes available or other events
occur in the future. There may be additional risks that we do not
currently view as material or that are not presently known.