Pegasus (NASDAQ:PEGS)
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From Jan 2020 to Jan 2025
Services Offered Free on joining Utell by Pegasus(TM)
and Unirez by Pegasus(TM)
Pegasus Solutions, Inc. (Nasdaq: PEGS) announced that customers
for the Utell by Pegasus and Unirez by Pegasus hotel representation
services will get free access to extra value-added services. The offer
is part of the company's focus on making Internet distribution easier
for independent hotels and on helping them increase their revenue and
ADR (average daily room-rate). Dallas-based Pegasus is a global leader
in providing technology and services to hotels and travel
distributors.
The offer includes free access to the Pegasus' RateChecker(TM)
service for one year and no set-up fee for the Pegasus Internet
Booking Engine (IBE). RateChecker allows hotels to monitor and compare
competitors' rates online, while the Pegasus NetBookerLink(TM) IBE
allows a hotel to receive bookings online from its own Web site and
manage its rates through the central reservation system.
Gideon Dean, senior vice president of sales for Pegasus, says,
"Our Internet services, combined with our competitive pricing, our
wide variety of distribution partners and our demand generation
activities, demonstrate Pegasus' commitment to giving customers easier
access to the kind of services they need to compete in today's
increasingly competitive online business environment."
Dean noted that a recent study by Jupiter Research said that
online travel bookings in the U.S. grew by 25 percent over the past
year and that consumers are booking more than half of their travel
this year directly on supplier Web sites. "Worldwide, the growth is
even greater," he said citing PhoCusWright data that shows
international gross bookings for online travel agencies increasing by
115 percent so far this year.
"By providing accessible and cost-effective ways to reach
potential guests, no matter where they are, we are arming our hotel
customers with what they need to compete as well as actually increase
their ADR and overall revenue," he added.
Utell by Pegasus hotels, which have access to state-of-the-art
technology and a wealth of promotional programs, will also benefit
from new and innovative proprietary tools that Pegasus has developed
to allow hotels to monitor rates and review distribution with their
account service managers. "These tools give us better insight into our
customers' businesses and can help drive more reservations and
revenue," Dean said. "We understand that just hooking up hotels to
distribution channels is not enough. It takes continuous analysis and
knowledge of the dynamics of the market to make a real difference."
Josep Cortes, group revenue manager for Silken Hotels, agrees.
"The new review tools used by the account services managers at Utell
by Pegasus allow them to spend even more time with my hotel on
critical business activities such as analyzing rate integrity issues
and identifying new sales opportunities. Pegasus continues to develop
their service levels to what hoteliers really need and care about," he
said.
Dean noted that the company's own data from 2004 shows that hotels
who used the Utell by Pegasus representation service received 30
percent more reservations resulting in 70 percent more revenue than
non-member hotels. "Active demand generation through our experience
and influence does pay off for our Utell by Pegasus member hotels,"
Dean concluded.
At the same time, the Unirez by Pegasus global portfolio's average
reservation value has increased by nearly 20% in 2005, Dean said.
More recent data shows that Utell by Pegasus hotels in the United
States have increased their ADR by 9.2 percent year-to-date in 2005
versus 2004; those in the United Kingdom saw a four percent increase;
in France, there was a 3.8 percent increase; in India the increase was
23 percent; and in Singapore 15 percent.
Visit Pegasus Solutions at WTM, London at stand #GV3400.
About Pegasus
Dallas-based Pegasus Solutions, Inc. (Nasdaq: PEGS) is a global
leader in providing technology and services to hotels and travel
distributors. Founded in 1989, Pegasus' customers include a majority
of the world's travel agencies and more than 60,000 hotel properties
around the globe. Pegasus' services include central reservation
systems, electronic distribution services, commission processing and
payment services, and marketing representation services, including the
consumer Web site, www.hotelbook.com(TM). The company's representation
services, including Utell by Pegasus(TM) and Unirez by Pegasus(TM),
are used by nearly 7,000 member hotels in 140 countries, making
Pegasus the hotel industry's largest third-party marketing and
reservations provider. Pegasus has 18 offices in 13 countries,
including regional hubs in London, Scottsdale and Singapore. For more
information, please visit www.pegs.com.