Pegasus (NASDAQ:PEGS)
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Pegasus Solutions Inc. (Nasdaq:PEGS) announced the
launch of voice reservations services, available now as a stand-alone
service for any hotel, chain or group that needs either full-service
or supplemental call answering. Pegasus also announced its new
agreement with eStara, a leader in voice-based customer interaction
solutions, to implement eStara's Push-to-Talk service for its
customers' Web sites. Dallas-based Pegasus Solutions is a global
leader in providing technology and services to hotels and travel
distributors.
Previously, Pegasus had offered voice reservations only with other
Pegasus services. Now, the range of call answering options is
available separately. Pegasus has nine call centers around the world,
providing hotel voice reservation services to 41 countries in 11
languages. The company's agents handled five million calls in 2004.
Additionally, the Utell by Pegasus(TM) representation service has a
70-year history of taking voice reservations for hotels.
Pegasus now offers a selection of options, which can be tailored
to customers' needs:
-- Full outsourced voice services--Pegasus' highly-trained staff
answer all reservation calls for a customer's hotels. Hotel
chains can avoid the overhead cost of technical infrastructure
and staffing for a voice reservations operation.
-- Voice services in selected geographic markets to complement a
hotel chain's own reservations offices--Intended for hotel
chains that need to improve their reach in selected regions of
the world.
-- Call gating--Pegasus' reservations agents supplement a hotel
chain's staff by answering overflow and after-hours calls.
-- Web reservations voice support, including eStara's
click-to-call service--Consumers can click a "Push to Talk"
icon on a hotel chain's Web site to be connected instantly
with a live reservation agent. The consumer can choose to
speak directly through his or her computer using eStara's
Voice over IP (VoIP) technology, or through any traditional
telephone by simply entering their phone number.
Pegasus Introduces Voice Reservations Services
"With this launch, we offer our highly successful voice services
to any hotel, chain or group, even those that don't currently use one
of our reservation or representation services," said Bob Boles, chief
operating officer for Pegasus. "They give hotels a global reach to
even more customers and bookings--part of our commitment to helping
hotels increase their revenue. Additionally, the introduction of
stand-alone versions of our popular add-on services has been an
important strategy for Pegasus in 2005."
Jimmy Suh, vice president of distribution and revenue management
for Kimpton Hotels, said, "Pegasus provides specialized, high-quality
and high-touch service to our most loyal and valued guests. We trust
them to provide reliable and responsive voice reservation services. We
also have begun using Pegasus for support of our Web reservations,
through the innovative Push-to-Talk technology from eStara, which
connects visitors at our Web site with a Pegasus reservation agent.
This simple addition to our Web site is helping us increase our online
business and helps us convert curious lookers into guests."
Visit Pegasus Solutions at WTM, London at stand #GV3400.
About eStara
eStara (www.estara.com) develops business-to-consumer
communications services for large enterprises, media companies, online
directories and search engines that improve communication and
collaboration, increase revenue, and enable clients to attract and
retain more online customers. eStara's Push to Talk service is the
most widely deployed "click to call" technology in the world with over
3,000,000 users in 113 countries. The company serves more than 350
global enterprises across multiple industries including directory and
on-line publishers and lead generation companies, financial services,
retail, travel and hospitality, real estate and automotive. To date,
companies such as Hilton, Dell Financial Services, JCrew, Continental
Airlines, SpaFinder and DaimlerChrysler--to name a few-- have already
benefited from eStara's Push to Talk service. eStara's Track the Call
(www.trackthecall.com) service provides a flexible, scalable call
tracking and monitoring service that supports a variety of revenue
models, including pay per call and subscription with the largest
inventory of local numbers in the industry. eStara call tracking
technology is used by major search engine and directory publishers
including Amazon.com's A9.com, ThomasNet, Verizon's Superpages.com and
Yahoo! UK & Ireland.
About Pegasus
Dallas-based Pegasus Solutions, Inc. (Nasdaq:PEGS) is a global
leader in providing technology and services to hotels and travel
distributors. Founded in 1989, Pegasus' customers include a majority
of the world's travel agencies and more than 60,000 hotel properties
around the globe. Pegasus' services include central reservation
systems, electronic distribution services, commission processing and
payment services, and marketing representation services, including the
consumer Web site, www.hotelbook.com(TM). The company's representation
services, including Utell by Pegasus(TM) and Unirez by Pegasus(TM),
are used by nearly 7,000 member hotels in 140 countries, making
Pegasus the hotel industry's largest third-party marketing and
reservations provider. Pegasus has 18 offices in 13 countries,
including regional hubs in London, Scottsdale and Singapore. For more
information, please visit www.pegs.com.