Peet's Coffee & Tea, Inc. to Present at CIBC World Markets Sixth Annual Consumer Growth Conference

EMERYVILLE, Calif., July 6  /PRNewswire-FirstCall/ -- Peet's Coffee & Tea, Inc. (NASDAQ:PEET), a specialty coffee roaster and marketer of fresh, deep-roasted whole bean coffee, today announced that it will present at the CIBC World Markets Sixth Annual Consumer Growth Conference, which will be held at the Four Seasons Resort in Boston, Massachusetts, on Tuesday, July 11, 2006, at 10:15 a.m. ET.

Peet's presentation will be broadcast live on Peet's Web site at http://investor.peets.com/Medialist.cfm . To access the live webcast, please go to the Web site beforehand to download and install any necessary audio software. A replay of the webcast can be accessed approximately 3 hours after the conclusion of the presentation and will remain on http://www.peets.com/ until October 12, 2006.

About Peet's Coffee & Tea, Inc.

Founded in Berkeley, Calif. in 1966, Peet's Coffee & Tea, Inc. is a specialty coffee roaster and marketer of fresh, deep-roasted whole bean coffee for home and office enjoyment. Peet's fresh-roasted coffee, hand-selected tea and related items are sold in several distribution channels including specialty grocery and gourmet food stores, online and mail order, office and restaurant accounts and company-owned stores throughout the U.S.  Peet's is committed to strategically growing its business and to maintaining a unique culture and focus on customer satisfaction.  For information about Peet's Coffee & Tea, Inc., visit http://www.peets.com/ or call 1-800-999-2132.  Peet's Coffee & Tea, Inc. shares are traded under the symbol PEET. 

DATASOURCE: Peet's Coffee & Tea, Inc.



CONTACT:  Jennifer Strasburg of Weber Shandwick, [phone], or

, for Peet's Coffee & Tea, Inc.



Web site:  http://www.peets.com/

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