Peet’s Coffee & Tea, Inc. to Report Its Second Quarter Results on Tuesday, Aug. 3, 2010

Peet's Coffee & Tea, Inc. (NASDAQ: PEET), the premier specialty coffee and tea company in the U.S., today announced that it will release its second quarter results on Tuesday, Aug. 3, 2010 at 1:00 p.m. PT/4:00 p.m. ET.

Following the release via the wire services, the company will host a conference call beginning at 2:00 p.m. PT/5:00 p.m. ET, which can be accessed by calling 1-866-748-8653. The call will be simultaneously webcast on Peet’s Web site at www.peets.com.

A replay of the teleconference will be available from 5:00 p.m. PT/8:00 p.m. ET on Aug. 3, 2010 through 8:59 p.m. PT/11:59 p.m. ET on Aug. 10, 2010, at 1-800-642-1687 or 1-706-645-9291, using access code 85553714. It will also be archived at http://investor.peets.com/medialist.cfm through Aug. 3, 2011, at 8:59 p.m. PT/11:59 ET.

About Peet’s Coffee & Tea, Inc.

Peet's Coffee & Tea, Inc., (PEET), is the premier specialty coffee and tea company in the United States. Founded in 1966 in Berkeley, California by Alfred Peet, an early tea authority who became widely recognized as the grandfather of specialty coffee in the U.S., Peet's offers superior quality coffees and teas in multiple forms, by sourcing the best quality coffee beans and tea leaves in the world, adhering to strict high quality and taste standards, and controlling product quality though its unique direct store delivery selling and merchandising system. Peet's is committed to strategically growing its business through many channels while maintaining the extraordinary quality of its coffees and teas. For more information about Peet's Coffee & Tea, Inc. visit www.peets.com.