Peet’s Coffee & Tea, Inc. to Report Its Fourth Quarter and 2010 Year-End Results

Peet's Coffee & Tea, Inc. (NASDAQ:PEET), the premier specialty coffee and tea company in the U.S., today announced that it will release its fourth quarter and 2010 year-end results on Wednesday, February 16, 2011, at 1:00 p.m. PT/4:00 p.m. ET.

Following the release via the wire services, the company will host a conference call beginning at 2:00 p.m. PT/5:00 p.m. ET, which can be accessed by calling 866-748-8653. The call will be simultaneously webcast on Peet’s website at www.peets.com.

A replay of the teleconference will be available from 5:00 p.m. PT/8:00 p.m. ET on February 16, 2011, until 8:59 p.m. PT/11:59 p.m. ET on February 23, 2011, at 800-642-1687 or 706-645-9291, using access code 40582091. It will also be archived at http://investor.peets.com/medialist.cfm through February 16, 2012, at 8:59 p.m. PT/11:59 p.m. ET.

About Peet’s Coffee & Tea, Inc.

Peet's Coffee & Tea, Inc., (PEET), is the premier specialty coffee and tea company in the United States. The company was founded in 1966 in Berkeley, Calif. by Alfred Peet. Peet was an early tea authority who later became widely recognized as the grandfather of specialty coffee in the U.S. Today, Peet’s Coffee & Tea offers superior quality coffees and teas in multiple forms, by sourcing the best quality coffee beans and tea leaves in the world, adhering to strict high quality and taste standards, and controlling product quality through its unique direct store delivery selling and merchandising system. Peet's is committed to strategically growing its business through many channels while maintaining the extraordinary quality of its coffees and teas. For more information about Peet's Coffee & Tea, Inc. visit www.peets.com.