Pacel Corp. Announces Plan to Market Services to Latin American Business Owners Throughout the U.S.

Pacel Corp. Announces Plan to Market Services to Latin American
Business Owners Throughout the U.S. 


CHARLOTTE, N.C., Oct. 13  /PRNewswire-FirstCall/ -- Pacel Corp. (OTC:PCOR.OB)
(BULLETIN BOARD: PCOR.OB)  announced today that it has initiated its Latino
focused marketing program to aggressively market and penetrate the growing
Latin American businesses. The company has hired a new sales person in NC that
is fluent in Spanish to lead this effort. This new addition to the sales force
will complement the ongoing Lincoln Consulting, LLC's aggressive sales and
marketing campaign now under way.

Lincoln Consulting, LLC, a strategic marketing firm, was engaged by the company
to develop and launch an aggressive and innovative marketing and sales plan.
This plan includes hiring and training the sales team as well as marketing the
company's services through networks of national associations and chains.  In
evaluating the company's marketplace it was determined that the Hispanic
businesses are not specifically being addressed and are in significant need of
Human Resource Services as they grow.  North Carolina had the Nations fastest
growing percentage of change in Hispanic buying power between 1990-2002.  The
increasing number of Hispanics who are successfully starting and expanding
their own business is another factor powering their growth.

Gary Musselman, President and CEO of Pacel Corp. stated, "Hispanic businesses
are growing at three times the national average, and many of them are reaching
a critical size."

Hispanics now own more businesses than any other minority group, a phenomenon
that is only going to increase with Hispanic population growth outpacing the
rest.  In addition, a recent Junior Achievement poll showed that some 79
percent of Latino teenagers "want to start their own businesses," compared with
69 percent of non-Hispanic white kids. All the more reason not to be surprised
by an IRS report predicting that 1 out of every 10 small businesses will be
Hispanic by the year 2007. Today the proportion stands at 1 in 13 and rising.

Through its PEO/ASO business unit, the Company markets to current and
prospective clients, typically small to medium-sized businesses with between
five and 1,500 employees, a broad range of products and services that provide
an outsourced solution for the clients' human resources ("HR") needs. The
Company's products include payroll services, benefits administration (including
health, welfare and retirement plans), governmental compliance, risk management
(including safety training), unemployment administration and other HR related
services.

The Company is currently working to establish the national vendor relationships
it believes are necessary to effectively and competitively provide such
services to a broad range of clients that will now include Hispanic businesses.

PEO companies are growing at a rate of greater than 20% and most experts
predict this rate of growth can be sustained for 5-10 years as PEO's respond to
the growing need for their services. The Small Business Administration
estimates there are nearly 6 million businesses with fewer than 100 employees.
These small to mid-sized businesses employ over 52 million employees with an
aggregate payroll of over $1.1 trillion. It is estimated the PEO industry
currently has between 2-3 million worksite employees with annual payrolls
greater than $18 billion. With just 2% of the market, the growth in PEO
services is unlimited. With an average annual growth rate of 20%, more and more
business owners are turning to the Professional Employer Industry to provide
them with the tools they need to increase productivity and profits.

The statements contained in this press release that are not historical facts
are forward-looking statements that involve a number of risks and
uncertainties. Therefore, the actual results of future events described in such
forward-looking statements could differ materially from these stated in such
forward-looking statements. Among the factors that could cause actual results
to differ materially are: (i) regulatory and tax developments; (ii) the
effectiveness of the Company's sales and marketing efforts; (iii) changes in
the competitive environment of the industry; (iv) changes in general economic
conditions; (v) changes in the Company's direct costs and operating expenses;
(iv) the estimated costs and effectiveness of capital projects and investments
in technology and infrastructure. (vii) Management's ability to effectively
implement its business strategy. These factors are described in further detail
in filing with the Securities and Exchange Commission. 

DATASOURCE: Pacel Corporation



CONTACT:  John Hopf of Wall Street Financial Network, LLC,

[phone], or  

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