Pinnacle Systems Showcases Tools That Allow Broadcasters to Build Strong Brands

Pinnacle Systems Showcases Tools That Allow Broadcasters to Build
Strong Brands
Graphics, Editing and Content Delivery Products Work Together-Enabling
Broadcasters to Deliver Brand-Driven Programming and Promotions 


LAS VEGAS, April 18  /PRNewswire-FirstCall/ -- Pinnacle Systems(R), Inc.
(NASDAQ:PCLE), a leader in digital video solutions, is showcasing its new brand
production solutions at the National Association of Broadcasters (NAB) industry
convention in Las Vegas. These multi-discipline solutions integrate Pinnacle
broadcast graphics, editing and content delivery products to enable
broadcasters to fully develop and deliver distinctive, highly competitive
brands across their programming and promotions.

"As consumer entertainment choices multiply and television viewing habits
change, the need for broadcasters to build strong, unique brands that connect
with their audience is imperative," said Ajay Chopra, COO and co-founder of
Pinnacle. "Pinnacle's brand production solutions speak directly to the need to
sustain and develop the viewership that drives revenue. We are putting control
of a broadcaster's brand in the hands of the people best able to nurture its
development, and then making it easy to drive and maintain that unique identity
across the entire on-air presence. These are comprehensive technical solutions
for bottom-line issues."

At NAB Pinnacle is demonstrating enhancements throughout its product lineup
that directly facilitate brand development. Highlights include Pinnacle
DekoCast(TM) automated edge graphics systems, Pinnacle Deko(R) real-time
graphics systems, Pinnacle Liquid(TM) editing systems and Pinnacle
MediaStream(TM) play-to-air servers.

DekoCast pushes content delivery beyond video playback and network IDs,
bringing branding and revenue generating promotional capabilities right to the
broadcast edge. The DekoCast system injects dynamically generated graphics,
video clips, music and sound elements into the playout stream for a wide range
of sophisticated applications including in-program promotions and advertising,
channel branding, credit sequences, and weather and other data-driven alerts. A
new, easy-to-use scene creation tool makes designing DekoCast events simple
enough for even non-technical staff such as brand-savvy marketing departments.
Enhanced integration between DekoCast and MediaStream servers further
simplifies the process of creating and scheduling DekoCast edge events. (See
Pinnacle Systems Expands Automated Edge Graphics Solutions, April 18, 2005).

The content creation tools, production-friendly workflow, real-time visual
capabilities and solid on-air reliability of Deko real-time graphics systems
creates the on-air branding of top broadcasters worldwide. Now Deko software
version 4.0 adds eye-catching, real-time automatic effect behaviors including
magnify, repel, attract and neon-style flicker, adjustable 3D depth graphics
rotation and many additional features. New DekoMOS software version 3.0 further
improves the speed, accuracy and flexibility of the newsroom graphics process.
(See Pinnacle Systems Announces New Live Production and Broadcast Newsroom
Graphics Capabilities, April 18, 2005).

In the editing suite, the Pinnacle Liquid editing family provides a broad range
of creative options for defining brand while reducing time spent rendering.
SmartRT technology leverages the power of a computer's CPU and GPU to deliver
thousands of advanced, resolution-independent real-time effects in HD and SD.
Liquid imports Deko-created graphics and animations to assure brand
consistency. Liquid editing systems also integrate with MediaStream play-to-air
servers, exchanging and editing MPEG-2 IBP format video files directly to
eliminate transcoding while simplifying promo creation and long- form content
modification.

Pinnacle now makes it easier to deliver branding in both HD and SD formats with
graphics, editing and content delivery products that support both HD and SD
content in a single system. (See Pinnacle Systems Unveils Hybrid HD/SD
Real-Time Graphics Products, April 18, 2005).

Pinnacle's broadcast brand production solutions will be on display during NAB
2005 at the Las Vegas Convention Center in Pinnacle's booth #SU6341 from April
18-21. Please see related press releases issued today for additional new
product information.

About Pinnacle Systems, Inc.

Pinnacle Systems provides broadcasters and consumers with cutting-edge digital
media creation, storage, and play-back solutions for use at Home, at Work and
on the Air. Pinnacle Systems' award winning digital media solutions are in use
around the world for broadcast, video editing, DVD and CDR authoring and on the
Internet. A recognized industry leader, the company has received nine
prestigious Emmy Awards for its technical innovations and carries this
commitment throughout all of its product lines. Pinnacle Systems may be reached
at 650-526-1600 or at http://www.pinnaclesys.com/.

NOTE:  Pinnacle Systems, Pinnacle DekoCast, Deko, Pinnacle MediaStream, and
Pinnacle Liquid  are trademarks or registered trademarks of Pinnacle Systems,
Inc. and/or its affiliates in the United States and other countries. All other
trademarks are the property of their respective owners. 

DATASOURCE: Pinnacle Systems, Inc.



CONTACT:  Alissa Vasilevskis of Pinnacle Systems, Inc., [phone],

or , or Investor Relations, ; or

MarComm-On-Call, Evan Sirof, [phone], or , for

Pinnacle Systems, Inc.



Web site:  http://www.pinnaclesys.com/ 

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