Pinnacle Systems Real-Time Graphics Solutions Brings Beauty to Miss Universe 2005 Telecast

Pinnacle Systems Real-Time Graphics Solutions Brings Beauty to
Miss Universe 2005 Telecast
Pinnacle Deko Delivers Bold New Look of One of World's Best Known Beauty
Pageants 


MOUNTAIN VIEW, Calif., June 6  /PRNewswire-FirstCall/ -- Pinnacle Systems(R),
Inc. (NASDAQ:PCLE), a leader in digital video solutions, announced that its
Pinnacle Deko real-time graphics system was selected to deliver the new
graphical look of the 2005 Miss Universe Competition, live on NBC Television. 
The Miss Universe pageant was broadcast on Monday, May 30th to more than 180
countries worldwide is anticipated to have been seen by nearly one billion
viewers.

"Miss Universe is not only the world's premier beauty pageant; it is
consistently one of the most widely viewed live broadcast productions," said
Rachel Frimer, vice president of production, Miss Universe Organization. "An
event of this caliber demands a world-class graphics system and Pinnacle Deko
offers the new creative options, greater programming flexibility and
streamlined operation we need. Live production is about being quick -- Pinnacle
Deko is quickest to air and lets us make adjustments on the fly, even at air
time."

For this year's telecast, producers selected the Pinnacle Deko 3000. As with
all Deko family products it delivers powerful creativity tools that help
broadcasters establish persuasive on air brands along with sophisticated
template and automation capabilities that improve efficiency and productivity
in live productions and ensure consistent, pervasive delivery of branding. Deko
3000 is used in a wide variety of broadcast applications including live sports
events, entertainment programming and newsrooms. Advanced graphics capabilities
include real-time 3D motions, 3D DVE-style transitions, video clips and
animating true 3D models.

"The Miss Universe telecast is one of the premier showcases of beauty and
talent in the world," said Pinnacle chief operations officer, Ajay Chopra.
"Deko is the first choice in graphics systems for major awards programs and we
are very proud that its producers have selected Pinnacle Deko to develop and
deliver the new sophisticated on air look for this highly recognizable brand."

About Miss Universe

The Miss Universe Organization, now in its 54th year and producer of the MISS
UNIVERSE(R), MISS USA(R) and MISS TEEN USA(R) competitions, is an international
company that advances and supports today's women. It is a vehicle for
goal-oriented, savvy women to communicate their views of their own roles and to
be personally enriched through year-round support of all aspects of their
lives, including personal career goals and social and humanitarian causes and
work.

About Pinnacle Systems, Inc.

Pinnacle Systems provides broadcasters and consumers with cutting-edge digital
media creation, storage, and play-back solutions for use at Home, at Work and
on the Air. Pinnacle Systems' award winning digital media solutions are in use
around the world for broadcast, video editing, DVD and CDR authoring and on the
Internet. A recognized industry leader, the company has received nine
prestigious Emmy Awards for its technical innovations and carries this
commitment throughout all of its product lines. Pinnacle Systems may be reached
at 650-526-1600 or at http://www.pinnaclesys.com/.

NOTE:  Pinnacle Systems and Deko are trademarks or registered trademarks of
Pinnacle Systems, Inc. and/or its affiliates in the United States and other
countries.  All other trademarks are the property of their respective owners. 

DATASOURCE: Pinnacle Systems, Inc.



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Web site:  http://www.pinnaclesys.com/

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