Pinnacle Systems Announces Net Sales Expectations for Fourth Quarter of Fiscal 2005

Pinnacle Systems Announces Net Sales Expectations for Fourth
Quarter of Fiscal 2005 


MOUNTAIN VIEW, Calif., July 21  /PRNewswire-FirstCall/ -- Pinnacle Systems(R),
Inc. (NASDAQ:PCLE), a leader in digital video solutions, today announced its
expectations of net sales for the fourth fiscal quarter ended June 30, 2005. 
The company currently expects fourth-quarter net sales of approximately $52
million to $54 million.  Pinnacle's sales expectations for the fourth quarter
are preliminary and subject to change based on the closing of its books,
management review and completion of its audit for the fiscal year ended June
30, 2005.

About Pinnacle Systems

Pinnacle Systems provides broadcasters and consumers with cutting-edge digital
media creation, storage, and play-back solutions for use at Home, in the Studio
and on the Air.  Pinnacle Systems' award-winning digital media solutions are in
use around the world for broadcast, video and audio editing, DVD and CDR
authoring and on the Internet.  A recognized industry leader, the company has
received nine prestigious Emmy Awards for its technical innovations and carries
this commitment throughout all of its product lines. Pinnacle Systems may be
reached at 650-526-1600 or at http://www.pinnaclesys.com/.

Safe Harbor Statement

This news release contains forward-looking statements that involve risks and
uncertainties within the meaning of Section 27A of the Securities Act of 1933
and Section 21E of the Securities Exchange Act of 1934, including statements
regarding Pinnacle Systems' current expectations of net sales for the fourth
quarter of fiscal 2005.  Forward-looking statements contained in this news
release relating to expectations about future events or results are based upon
information available to the company as of the date hereof. Readers are
cautioned that these forward-looking statements are only predictions and are
subject to risks, uncertainties and assumptions that are difficult to predict. 
Factors that could affect Pinnacle Systems' business and financial results are
detailed in the company's periodic reports filed with the Securities and
Exchange Commission (SEC), including, but not limited to, its Annual Report on
Form 10-K for the fiscal year ended June 30, 2004; its Quarterly Reports on
Form 10-Q for the fiscal quarters ended September 30, 2004, December 31, 2004,
and March 31, 2005, respectively; and the Joint Proxy Statement/Prospectus of
Avid Technology (NASDAQ:AVID) and Pinnacle Systems. These documents are on file
with the SEC and available at the SEC's website at http://www.sec.gov/.  All
information set forth in this news release is made as of July 21, 2005, and
Pinnacle Systems undertakes no obligation to revise or update publicly this
information for any reason.

Additional Information

In connection with the pending acquisition of Pinnacle by Avid, Avid has filed
with the SEC a Registration Statement on Form S-4 containing a Joint Proxy
Statement/Prospectus, and Avid and Pinnacle have mailed to their respective
stockholders the Joint Proxy Statement/Prospectus.  The Registration Statement
and the Joint Proxy Statement/Prospectus contain important information about
Avid, Pinnacle, the transaction, and related matters.  Investors and security
holders are urged to read the Registration Statement and the Joint Proxy
Statement/Prospectus carefully.

Investors and security holders may obtain free copies of the Registration
Statement and the Joint Proxy Statement/Prospectus and other documents filed
with the SEC by Avid and Pinnacle through the web site maintained by the SEC at
http://www.sec.gov/.

In addition, investors and security holders may obtain free copies of the
Registration Statement and the Joint Proxy Statement/Prospectus and other
documents filed with the SEC from Avid by contacting Dean Ridlon, Investor
Relations director for Avid, at telephone number 978-640-5309, or from Pinnacle
by contacting Deborah B. Demer of Demer IR Counsel, Inc. at telephone number
925-938-2678, extension 224.

Avid and Pinnacle, and their respective directors and executive officers, may
be deemed to be participants in the solicitation of proxies in respect of the
transactions contemplated by the merger agreement.  Information regarding
Avid's directors and executive officers is contained in Avid's Form 10-K for
the year ended December 31, 2004 and in the Joint Proxy Statement/Prospectus,
which are filed with the SEC and available free of charge as indicated above.
Information regarding Pinnacle's directors and executive officers is contained
in Pinnacle's Form 10-K for the year ended June 30, 2004 and its proxy
statement dated September 30, 2004, which are filed with the SEC and available
free of charge as indicated above.  The interests of Avid's and Pinnacle's
respective directors and executive officers in the solicitations with respect
to the transactions in particular are more specifically set forth in the
Registration Statement and the Joint Proxy Statement/Prospectus filed with the
SEC, which is available free of charge as indicated above. 

DATASOURCE: Pinnacle Systems, Inc.



CONTACT:  Mary Dotz, Chief Financial Officer of Pinnacle Systems, Inc.,

[phone], or 



Web site:  http://www.pinnaclesys.com/ 

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