Pinnacle Systems Announces Branded Channel Play-To-Air Promotion

Pinnacle Systems Announces Branded Channel Play-To-Air Promotion
Limited Time Upgrade Offer Includes Free DekoCast Automated Edge Graphics
System 


LAS VEGAS, April 18  /PRNewswire-FirstCall/ -- Pinnacle Systems(R), Inc.
(NASDAQ:PCLE), a leader in digital video solutions, today announced a limited
time promotion for branded broadcast channel playback solutions combining the
Pinnacle MediaStream 8000 play-to-air server and the Pinnacle DekoCast
automated edge graphics system.  Broadcasters who purchase a new generation
MediaStream 8000 from today through June 15, 2005, and return either any
previous generation MediaStream or qualifying competitive server to Pinnacle
Systems will receive one DekoCast automated edge graphics system at no charge
for each new MediaStream 8000 channel purchased.

This promotion allows broadcasters to upgrade to complete branded playback
solutions which incorporate DekoCast-generated in-program promotions,
advertising, channel identification, credit sequences, weather and data-driven
alerts.

"As broadcasters look to build stronger brands to effectively compete in
today's television industry, the need to easily incorporate brand graphics into
play-to-air systems is increasingly important," said Matt Danilowicz, vice
president and general manager of Broadcast at Pinnacle. "This promotion
provides broadcasters with a complete solution for branded play-to-air at an
unparalleled price."

The MediaStream 8000 is a leading HD/SD play-to-air server, encoding and
delivering up to 100 simultaneous channels of open MPEG-2 format video, and
integrating seamlessly with Pinnacle Liquid broadcast editing systems and
third-party asset management and archival solutions. Both MediaStream 8000 and
DekoCast work seamlessly with a wide variety of leading automation systems.

This promotion is available in most geographic regions. Contact Pinnacle for
availability and complete offer details. The complete Pinnacle broadcast
product family is on display at the National Association of Broadcasters
Convention (NAB) industry convention at the Las Vegas Convention Center in
Pinnacle's booth #SU6341 from April 18-21, 2005.

About Pinnacle Systems, Inc.

Pinnacle Systems provides broadcasters and consumers with cutting-edge digital
media creation, storage, and play-back solutions for use at Home, at Work and
on the Air. Pinnacle Systems' award winning digital media solutions are in use
around the world for broadcast, video editing, DVD and CDR authoring and on the
Internet. A recognized industry leader, the company has received nine
prestigious Emmy Awards for its technical innovations and carries this
commitment throughout all of its product lines.

NOTE:  Pinnacle Systems, Deko, Thunder, Targa, and FXDeko are trademarks or
registered trademarks of Pinnacle Systems, Inc. and/or its affiliates in the
United States and other countries.  All other trademarks are the property of
their respective owners. 

DATASOURCE: Pinnacle Systems, Inc.



CONTACT:  Evan Sirof, MarComm-On-Call, [phone], or

, for Pinnacle Systems, Inc.; or Alissa Vasilevskis of

Pinnacle Systems, Inc., [phone], or , or

investors, 



Web site:  http://www.pinnaclesys.com/ 

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