Private Business, Inc. Announces Name Change to Goldleaf Financial Solutions, Inc.; Renamed Company to Focus on Offering a Suit

Private Business, Inc. (NASDAQ: PBIZ) today announced
that it has changed its name to Goldleaf Financial Solutions, Inc.
(NASDAQ: GFSI). In connection with the name change, effective today
the trading symbol for the company's common stock on the Nasdaq
Capital Market has been changed to "GFSI." The renamed company will
continue to focus on offering a suite of technology products and
services to community financial institutions.
   Lynn Boggs, the company's CEO, stated: "We believe Goldleaf is
already a very recognizable name in the financial institution
marketplace, with over 2,500 current customers and a sterling
reputation for customer service. The name change reflects the
expansion of our focus to providing a broader range of solutions,
supported by outstanding customer service, to community financial
institutions. We believe our technologies and services allow our
customers to be competitive in the markets in which they operate."

   About Goldleaf Financial Solutions, Inc. (f/k/a Private Business,
Inc.)

   Goldleaf Financial Solutions, Inc. offers a comprehensive package
of advanced technology-based solutions specifically designed for
community financial institutions. Our solutions include core data
processing, item processing and check imaging, ACH origination and
processing, remote check capture and deposit processing, accounts
receivable financing solutions, teller automation systems, turn-key
leasing solutions, financial institution website design and hosting,
and retail inventory management. Our suite of products and services
allow financial institutions and their small-to-medium sized business
customers to better compete in today's aggressive financial services
marketplace, and grow their trusted financial relationships, while
providing increased profitability through the efficient use of
technology and an expanded community presence.

   For more information about Goldleaf Financial Solutions, or its
line of products for financial institutions, please visit us on the
web at www.goldleaf.com.

   Safe Harbor Statement

   Certain statements made in this press release may constitute
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. Such forward-looking
statements are based on management's current expectations and include
known and unknown risks, uncertainties and other factors, many of
which the Company is unable to predict or control, that may cause the
company's actual results or performance to materially differ from any
future results or performance expressed or implied by such
forward-looking statements. These statements involve risks and
uncertainties, including, without limitation, risks and uncertainties
associated with the ability of the company's suite of products and
services to enhance the competitiveness of its clients. These and
other risks and uncertainties the company faces are detailed from time
to time in the company's filings with the Securities and Exchange
Commission. The company cautions investors that any forward-looking
statements made by the company are not necessarily indicative of
future performance. The company is not responsible for updating the
information contained in this press release beyond the published date,
or for changes made to this document by wire services or Internet
services.