Brian M. Riley Named Executive Vice President of Sales and Marketing of PBiz

Private Business Inc. (NASDAQ:PBIZ), a leading supplier
of financial technology to community banks and middle-market
businesses, today announced the appointment of Brian M. Riley, as
Executive Vice President of Sales and Marketing. Riley, age 40, will
be responsible for bank sales, marketing, and the development of new
commercial business for the Company. Mr. Riley also will be leading a
restructuring of the sales division in his new role.
   Mr. Henry Baroco, Chief Executive Officer of PBiz, said, "Brian
brings to this position an extensive financial services background,
and we are pleased and fortunate to have him take this senior role on
our management team. We look forward to his contributions and counsel
as we work to expand our business. This change, coupled with the
restructuring of our sales division, should create a cohesive and more
effective sales team."
   Riley most recently served as Senior Vice President of Risk
Management Advisory Services for the Company. In this role, Riley has
met with over one hundred of the Company's bank clients this year and
successfully invigorated their interest in our BusinessManager
program, which assists financial institutions in providing accounts
receivable financing to commercial businesses. Prior to joining PBiz,
Riley was President and Chief Executive Officer of Privest Bank of
Santa Ana, California. During his tenure with Privest Bank, he
directed all operations for this commercial bank and total assets
increased from $25 million to over $150 during his tenure.
   Prior to his work at Privest Bank, Riley was Senior Vice President
and Chief Financial Officer of Provident Savings Bank of Riverside,
California, and he has worked as the Executive Vice President and
Chief Financial Officer of Metro Commerce Bank of San Rafael,
California. Both of these financial institutions utilized
BusinessManager, which is PBiz's accounts receivable financing
solution.
   Riley has a Bachelor's of Science degree in Finance from
California Polytechnic University of Pomona, California, and a Masters
of Business Administration from California Baptist University. Riley
replaces Arthur J. Kimicata, who is leaving PBiz to pursue other
opportunities.

   About PBiz

   Private Business, Inc. (PBiz) is a leading supplier of financial
technology to community banks and middle-market businesses. The
Company is headquartered in Brentwood, Tennessee, and its common stock
trades on The Nasdaq Stock Market under the symbol PBIZ.

   Certain statements made in this press release may constitute
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. Such forward-looking
statements are based on management's current expectations and include
known and unknown risks, uncertainties and other factors, many of
which the company is unable to predict or control, that may cause the
company's actual results or performance to materially differ from any
future results or performance expressed or implied by such
forward-looking statements. These statements involve risks and
uncertainties, including, without limitation, risks and uncertainties
associated with the company's ability to achieve its growth plans.
These risks and uncertainties are in addition to other factors
detailed from time to time in the company's filings with the
Securities and Exchange Commission. The company cautions investors
that any forward-looking statements made by the company are not
necessarily indicative of future performance. The company is not
responsible for updating the information contained in this press
release beyond the published date or for changes made to this document
by wire services or Internet services.