Opinion Research Revises Guidance for 2004

Opinion Research Revises Guidance for 2004 


PRINCETON, N.J., Jan. 18  /PRNewswire-FirstCall/ -- Opinion Research
Corporation (NASDAQ:ORCI), today announced that 2004 revenues are expected to
be within the previously issued revenue guidance of $194 to $196 million but
that it is reducing its 2004 net income guidance from $3.0 to $3.2 million or
$0.46 to $0.50 per diluted share to $1.9 to $2.1 million or $0.29 to $0.32 per
diluted share.  These results include a second quarter 2004 refinancing-
related charge which reduced net income by $1.6 million and diluted earnings
per share by $0.26.

This revised guidance will result in a continuation of the positive trends in
revenues and earnings reported in the prior quarters of 2004.

The reduced guidance for 2004 is primarily the result of cost increases on
certain contracts in the US market research segment, as well as lower revenues
and earnings in the teleservices segment, where demand in the fourth quarter
was below expectations and historical fourth quarter levels.

About Opinion Research Corporation

Founded in 1938, Opinion Research Corporation provides commercial market
research, health and demographic research for government agencies, information
services, teleservices and consulting. The company is a pioneering leader in
the science of market and social research, and has built a worldwide
data-collection network. Further information is available at
http://www.opinionresearch.com/.

This release contains, within the meaning of the safe harbor provision of the
Private Securities Litigation Reform Act of 1995, forward-looking statements
that are based on management's beliefs and assumptions, current expectations,
estimates and projections. Many of the factors that will determine the
company's financial results are beyond the ability of the company to control or
predict. These statements are subject to risks and uncertainties and therefore
actual results may materially differ. The company disclaims any obligation to
update any forward-looking statements whether as a result of new information,
future events, or otherwise. Important factors and risks that may affect future
results are described in the company's filings with the Securities and Exchange
Commission, copies of which are available upon request from the company. 

DATASOURCE: Opinion Research Corporation



CONTACT:  Douglas L. Cox, EVP & Chief Financial Officer of Opinion

Research Corporation, [phone] 



Web site:  http://www.opinionresearch.com/ 

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