Innovative Retailers Share Best Practices for E-commerce Holiday Success

  Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the
immediate availability of a free webinar on best practices for e-commerce
holiday success, titled "Make Black Friday Green: 10 Tips to Prepare for a
Successful Holiday Season." The webinar features insight, experiences and
best practices from retailers REI and Cable Shopping Network, as
well as valuable information from MarketingSherpa.

As a hint to potential future holiday success, Stefan Tornquist, Research Director, MarketingSherpa, shares five action items for this holiday season for increased conversion rates:

• Reduce abandonment
• Keep tactics in perspective
• It pays to measure
• Test and upgrade promotions
• Add to the Web site toolkit

Cable Shopping Network relies heavily on e-mail marketing to reduce shopping cart abandonment and increase company revenue. Through e-mail marketing efforts, Cable Shopping Network anticipates achieving a $250,000 quarterly increase in revenue. The webinar includes a few important e-mail marketing tips for company-wide success.

For additional information about this and other webinars and content offered by Omniture and its customers, please visit, http://www.omniture.com/webinars or send an e-mail to [e-mail].

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's more than 5,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP. www.omniture.com

Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2009, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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Omniture Press Contact: Mark Boothe 801-722-7000 ext. 1262 Email Contact