Atrinsic to Announce 2009 First Quarter Results on May 12, 2009

New Motion, Inc, doing business as Atrinsic, (NASDAQ: NWMO), one of the fastest growing digital advertising and entertainment networks in the United States, today announced that management will report its 2009 first quarter financial results before the open of the market on Tuesday, May 12, 2009. Management will then host a conference call at 8:00 a.m. Eastern Time on Tuesday, May 12, 2009 to discuss the results with the investment community.

Anyone interested in participating should call 1-877-941-1848 if calling within the United States, or 1-480-629-9692 if calling internationally. A replay will be available until May 19, 2009, which can be accessed by dialing 1-800-406-7325 if calling within the United States, or 1-303-590-3030 if calling internationally. Please use passcode 4075784 to access the replay.

The call will also be accompanied by a live webcast and will be accessible at the Company’s corporate website at www.atrinsic.com.

About New Motion, Inc.

New Motion, Inc., doing business as Atrinsic (NASDAQ: NWMO), is one of the fastest growing digital advertising and entertainment networks in the United States. Atrinsic brings together the power of the Internet, the latest in mobile technology, and traditional marketing/advertising methodologies, creating a fully integrated vehicle for both entertainment content and brand-based and performance advertising. Entertainment content is organized into four strategic services -- digital music, casual games, sweepstakes, and community and lifestyle. Feature-rich advertising services includes extensive search capabilities, e-mail marketing, one of the biggest publisher networks around at 8000+ and growing, proprietary entertainment content, and mobile ad network. Headed by a team of Internet, new media, entertainment and technology professionals, the Company is headquartered in New York and has offices in Irvine, CA, and Moncton, Canada. Atrinsic was recently called "a company to watch" by Wireless Business Forecast, and the Company’s mobile content capabilities were named a "rival to those of their mainstream-media counterparts" by Wired Magazine. For more information, please visit www.atrinsic.com.