Atrinsic Reports Operating Results for the Third Quarter 2008

Share Name	Share Symbol	Market	Type
New Motion (MM)	NASDAQ:NWMO	NASDAQ	Common Stock

New Motion (MM) (NASDAQ:NWMO)
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New Motion, Inc., doing business as Atrinsic, (NASDAQ:NWMO), a premier online and mobile marketing services company, announced today that revenues for the third quarter of 2008 were $30.8 million compared with $10.5 million in the third quarter of 2007, an increase of 193%. Revenues for the nine months ended September 30, 2008 and 2007 were $91.0 million and $23.0 million, an increase of 295%. The increase in revenues is primarily attributable to the Company�s merger with Traffix, Inc., which was consummated on February 4, 2008, that added $20.0 and $57.1 million in revenues for the three and nine month periods ended September 30, 2008. The Company continues to leverage the benefits of its cross media Internet and Mobile platforms, vertically integrate its proprietary content and online distribution network, and diversify its revenues with new service offerings. For the third quarter of 2008, on a comparable basis, the Company experienced a 3.0% increase in revenues derived from its mobile offerings and a 100% increase in revenues from its online service offerings as a result of the Traffix acquisition, effective February 4, 2008. For the nine months ended September 30, 2008, revenues derived from mobile and online service offerings increased 47.0% and 100%, respectively. Operating expenses for the third quarter of 2008 were $9.8 million compared with operating expenses of $11.2 million in the third quarter of 2007, a decrease of approximately $1.4 million, primarily attributable to efficiencies gained through post merger integration, decreased discretionary Selling & Marketing expenses, a reduction in non cash equity based compensation, partially offset by an increase in depreciation and amortization. The Company is continuing to achieve the anticipated $4.1 million efficiencies gained from the merger while simultaneously developing an appropriate infrastructure to support anticipated growth. In addition, the Company is carefully monitoring its performance expectations and market conditions relative to its discretionary customer acquisition and lead generation activities. Net loss for the third quarter of 2008 was ($6.0) thousand ($0.00 per basic and diluted earnings per share) compared with a net loss of ($1.9) million for the third quarter of 2007 (($0.16) per basic and diluted loss per share). Net income for the nine months ended September 30, 2008 was $0.8 million ($0.04 per basic and diluted earnings per share) compared with a net loss of ($3.2) million for the nine months ended September 30, 2007 (($0.29) per basic and diluted loss per share). As of September 30, 2008, the Company had cash and cash equivalents of $21.9 million, marketable securities of approximately $7.9 million coupled with significant working capital to support future growth, business development initiatives, and capital activities. The Company repurchased 387,072, and 619,372 shares of Common stock for the three and nine months ended September 30, 2008 at a cost of approximately $2.6 million pursuant to its stock repurchase program previously announced on April 9, 2008. To date, since inception of the plan, the company has repurchased 1,695,325 shares at a cost of approximately $3.7 million. Non-GAAP1 Adjusted EBITDA for the third quarter 2008 was $1.0 million as compared with $(1.7) million loss for the third quarter of 2007. On a non-GAAP per diluted share basis, Adjusted EBITDA per share for the third quarter of 2008 was $0.05 as compared to ($0.15) for the third quarter of 2007. Company Goals During 2008, the Company consummated two significant business combinations and taken significant actions to maximize the efficiencies related to those transactions. In addition, management has reduced operating expenses, launched numerous operational initiatives, and continues to monitor the marketplace for additional opportunities. The nature, timing, and magnitude of future activities will depend on, among other things, operating performance, post merger integration activities, and market conditions. Management continuously seeks to build long term shareholder value by prudently deploying capital with expectations for an anticipated risk adjusted return. Management will continue to identify, and execute, additional strategic initiatives, however, as a result of market conditions, there are limited opportunities that meet our investment criteria. We currently do not expect to consummate additional business combinations during 2008. In addition, the Company is committed to capital preservation and continuing to generate positive cash flows and expects to finish 2008 with sufficient capital resources enabling continued development and growth into the future. The Company continues to execute on its long term strategic plans; however, the near term business climate, volatile pricing trends, limited or unstable demand, (particularly in the financial services and retail sectors) and uncertainties in discretionary consumer spending patterns will negatively impact our operating performance. Despite these challenges, management remains committed to reducing discretionary operating expenses and reevaluating new initiatives in order to preserve operating margins and generate positive cash flow. 1 All non-GAAP amounts have been adjusted from comparable GAAP measures. A description of all adjustments and reconciliations to comparable GAAP measures for all periods presented are included within this communication. About New Motion, Inc. (doing business as Atrinsic) New Motion, Inc., doing business as Atrinsic, is one of the leading digital advertising and entertainment networks in the United States. Atrinsic is organized as a single segment business with two principal activities: (1) Networks services - offering full service online marketing and distribution services which are targeted and measurable online campaigns and programs for marketing partners, corporate advertisers, or their agencies, generating qualified customer leads, online responses and activities, or increased brand recognition, and (2) Entertainment services - offering our portfolio of subscription-based content applications direct to users working with wireless carriers and other distributors. Atrinsic brings together the power of the Internet, the latest in mobile technology, and traditional marketing/advertising methodologies, creating a fully integrated vehicle for the generation of qualified leads monetized by the sale and distribution of entertainment content, brand-based distribution and pay-for-performance advertising. Atrinsic�s Entertainment service�s content is organized into four strategic service groups - digital music, casual games, interactive contests, and communities/lifestyles. The Atrinsic brands include GatorArcade, a premium online and mobile gaming site, Bid4Prizes, a low-bid mobile auction interactive game, and iMatchUp, one of the first integrated web-mobile dating services. Feature-rich advertising services include a mobile ad network, extensive search capabilities, email marketing, one of the largest and growing publisher networks, and proprietary entertainment content. Services are provided on a variety of pricing models including cost per action, fixed fee, or commission based arrangement. Availability of Annual Report on Form�10-KSB and Interim Report on Form 10-Q On April 29, 2008, the Company filed an amendment on Form 10-KSB/A to its Form 10-KSB for the sole purpose of including the Part�III information. A copy of the Form 10-KSB can be obtained at no cost on the Company�s website, www.atrinsic.com, or on the SEC�s website, www.sec.gov. A copy of the Company�s Form 10-KSB is also available in print at no cost to any Company shareholder upon request. In addition, concurrent with the distribution of this press release the Company is filing its interim report on Form 10Q for the second quarter of 2008. Forward-Looking Statements This press release contains �forward-looking� statements based on management�s current expectations as of the date of this release. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward looking statements include the Company�s�expectations that it will have sufficient capital resources to enable continued development and growth into the future.�Because such statements inherently involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward looking statements. Such risks include, among others, the following: post merger integration issues associated with the recently completed merger making it more difficult to maintain relationships with customers, employees, or suppliers; risks related to the successful offering of the combined company�s products and services; the risk that the anticipated benefits of the Traffix merger or the Ringtone.com acquisition may not be realized; and other risks that may impact the Company�s business, some of which are discussed in the Company�s reports filed with the Securities and Exchange Commission (the �SEC�) under the caption �Risk Factors� and elsewhere, including without limitation, each of the Company�s Quarterly and Annual Reports, as filed on Forms 10-Q or 10-QSB, 10-K, 10-KSB, or 10-KSB/A, respectively, and as applicable. All information in this release is as of August 14, 2008. The Company does not undertake any obligation to update or revise these forward-looking statements to conform to actual results or changes in the Company�s expectations. Supplemental Disclosure regarding Non-GAAP Measures EBITDA and Adjusted EBITDA The following tables set forth the Company�s EBITDA and Adjusted EBITDA for the three and nine month periods ended September�30, 2008 and 2007. The Company defines �EBITDA� and �Adjusted EBITDA� as net income adjusted to exclude the following line items presented in its Statement of Operations: income taxes; interest expense, interest and dividend income, net, minority interest, depreciation and amortization, and in the case of Adjusted EBITDA non-cash equity based compensation. While this non-Generally Accepted Accounting Principles (�GAAP�) measure has been relabeled to more accurately describe in the title the method of calculation of the measure, the actual method of calculating the measure is presented below. The Company uses Adjusted EBITDA, among other things, and possibly with additional adjustments, to evaluate the Company�s operating performance, to value prospective acquisitions, and as one of several components of incentive compensation targets for certain management personnel, and this measure is among the primary measures used by management for planning and forecasting of future periods. This measure is an important indicator of the Company�s operational strength and performance of its business because it provides one of several links between profitability and operating cash flow. The Company believes the presentation of this measure is relevant and useful for investors because it allows investors to view performance in a manner similar to the method used by the Company�s management, helps improve their ability to understand the Company�s operating performance and makes it easier to compare the Company�s results with other companies that have different financing and capital structures or tax rates. In addition, it is our understanding that this measure is also among the primary measures used externally by the Company�s investors, analysts and peers in its industry for purposes of valuation and comparing the operating performance of the Company to other companies in its industry. The Company has elected to not adjust EBITDA for the impact of the adoption of Financial Accounting Standards Board Statement of Financial Accounting Standards No.�123 �Share-Based Payment� (�FAS 123R�) and the Company has provided what it believes to be relevant supplemental information in this communication for analysis by others to fit their particular needs. Since EBITDA and Adjusted EBITDA are not measures of performance calculated in accordance with GAAP, it should not be considered in isolation of, or as a substitute for, net income as an indicator of operating performance. EBITDA and Adjusted EBITDA, as the Company calculates it, may not be comparable to similarly titled measures employed by other companies. In addition, this measure does not necessarily represent funds available for discretionary use, and is not necessarily a measure of the Company�s ability to fund its cash needs. As EBITDA and Adjusted EBITDA exclude certain financial information compared with net income, the most directly comparable GAAP financial measure, users of this financial information should consider the types of events and transactions which are excluded. As required by the SEC, the Company provides below a reconciliation of EBITDA and Adjusted EBITDA to net income, the most directly comparable amount reported under GAAP. Reconciliation of Reported Net Income/(Loss) to EBITDA and Adjusted EBITDA (In thousands, except share and per share amounts) � � � � � Three Months Ended � Nine Months Ended � September 30, 2008 � � � September 30, 2007 � September 30, 2008 � � � September 30, 2007 � � � Net (Loss) Income $ (6 ) $ (1,949 ) $ 793 $ (3,208 ) � Reconciliation Items: Minority interest (15 ) � (156 ) (92 ) 291 Income tax expense (benefit) (77 ) (206 ) 517 (1,111 ) Other expense (22 ) - 144 21 Interest income, net (125 ) (121 ) (485 ) (342 ) Depreciation and amortization � 1,339 � � � 415 � � 2,619 � � 929 � � EBITDA 1,094 (2,017 ) 3,496 (3,420 ) � Non-cash equity based compensation � (71 ) � � 278 � � 1,009 � � 472 � � Adjusted EBITDA $ 1,023 � � $ (1,739 ) $ 4,505 � $ (2,948 ) � Diluted Adjusted EBITDA per common share $ 0.05 � � $ (0.15 ) $ 0.21 � $ (0.27 ) Condensed Pro Forma Summary The following table set forth the Company�s Condensed Proforma results for the three and nine month periods ended September�30, 2008 and 2007. The following pro forma consolidated amounts give effect to the merger with Traffix, Inc. and the acquisition of Ringtone.com, with both being accounted for by the purchase method of accounting as if they had occurred as at January 1, 2007, the beginning of the periods presented. The pro forma consolidated results are not necessarily indicative of the operating results that would have been achieved had the transaction been in effect as of the beginning of the periods presented and should not be construed as being representative of future operating results. Pro Forma Consolidated Statement of Operations For the Three and Nine Months Ending September 30, 2008 and 2007 (In thousands) � � � � Three Months Ended � Nine Months Ended � September 30, 2008 � � � September 30, 2007 � September 30, 2008 � � � September 30, 2007 � Net revenues $ 30,819 � $ 32,836 $ 105,545 � $ 85,628 Cost of revenues � 21,217 � � � 23,025 � � 65,781 � � 53,109 � Gross profit 9,602 � 9,811 39,765 32,519 � Operating expense net of interest income and other expense 9,685 10,911 36,494 35,568 � Income tax expense (benefit) � (77 ) � � (206 ) � 517 � � (1,111 ) Net income (loss) $ (6 ) � $ (894 ) $ 2,754 � $ (1,938 ) Basic and Diluted earnings per share $ 0.00 � � $ (0.04 ) $ 0.07 � $ (0.09 ) Pro Forma EBITDA and Adjusted EBITDA The following table sets forth pro forma EBITDA and pro forma Adjusted EBITDA amounts�after�giving�effect to the merger with Traffix, Inc. and the acquisition of Ringtone.com as if they had occurred as of January 1, 2007, the beginning of the periods presented. The pro forma consolidated results are not necessarily indicative of the operating results that would have been achieved had the transactions been in effect as of the beginning of the periods presented and should not be construed as being representative of future operating results. Reconciliation of Pro Forma Net Income/(Loss) to Pro Forma EBITDA and Pro Forma Adjusted EBITDA (In thousands) � � � � Three Months Ended � Nine Months Ended � September 30, 2008 � � � September 30, 2007 � September 30, 2008 � � � September 30, 2007 � � � Pro Forma Net Income (loss) $ (6 ) $ (894 ) $ 2,754 $ (1,938 ) � Reconciliation Items: Minority interest (15 ) � (156 ) (92 ) 291 Income tax expense (benefit) (77 ) (206 ) 517 (1,111 ) Other expense (22 ) � - 175 21 Interest income and dividends, net (125 ) � (121 ) (485 ) (342 ) Depreciation and amortization � 1,339 � � � 1,743 � � 2,926 � � 5,160 � � Pro Forma EBITDA 1,094 365 5,794 2,081 � Non-cash equity based compensation � (71 ) � � 654 � � 1,009 � � 1,379 � � Adjusted Pro Forma EBITDA $ 1,023 � � $ 1,109 � $ 6,803 � $ 3,460 � � Diluted Pro Forma Adjusted EBITDA per common share $ 0.04 � � $ 0.08 � $ 0.31 � $ 0.31 � NEW MOTION, INC. AND SUBSIDIARIES CONDENSED CONSOLIDATED BALANCE SHEETS (in thousands, except share and per share amounts) � � � � � September 30, December 31, 2008 � 2007 � (Unaudited) ASSETS CURRENT ASSETS Cash and cash equivalents $ 21,888 $ 987 Marketable securities 3,950 9,463 Accounts receivable, net of allowance for doubtful accounts of $1,786 at September 30, 2008 and $565 at December 31, 2007 20,321 8,389 Prepaid income taxes 2,680 780 � Other current assets � 3,149 � � 1,498 � TOTAL CURRENT ASSETS 51,988 21,117 � PROPERTY AND EQUIPMENT, NET 4,286 860 MARKETABLE SECURITIES - NON CURRENT 4,000 - GOODWILL 100,852 - IDENTIFIED INTANGIBLES, NET 44,044 599 OTHER ASSETS � - � � 1,387 � TOTAL ASSETS $ 205,170 � $ 23,963 � � LIABILITIES AND STOCKHOLDERS' EQUITY CURRENT LIABILITIES Accounts payable $ 7,993 $ 3,257 Accrued expenses 12,725 3,720 Notes Payable 1,794 - Deferred taxes payable 1,340 - Other current liabilities � 1,866 � � 99 � TOTAL CURRENT LIABILITIES 25,718 7,076 � Deferred income taxes 14,918 - Notes payable � - � � 22 � TOTAL LIABILITIES � 40,636 � � 7,098 � � MINORITY INTEREST � 191 � � 283 � � COMMITMENTS AND CONTINGENCIES � STOCKHOLDERS' EQUITY Common stock - par value $.01, 100,000,000 authorized, 22,372,570 and 12,021,184 issued and outstanding, respectively 230 120 Additional paid-in capital 168,984 19,583 Accumulated other comprehensive loss - (38 ) Common stock, held in treasury, at cost, 619,372 shares (2,581 ) Accumulated deficit � (2,290 ) � (3,083 ) TOTAL STOCKHOLDERS' EQUITY � 164,343 � � 16,582 � TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY $ 205,170 � $ 23,963 � NEW MOTION, INC. AND SUBSIDIARIES CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED) (in thousands, except share and per share amounts) � � Three Months Ended Nine Months Ended September 30, September 30, 2008 � � 2007 � 2008 � � 2007 � � NET REVENUES $ 30,819 $ 10,495 $ 91,008 $ 23,031 � COST OF REVENUES � 21,217 � � 1,406 � � 54,082 � � 3,626 � � GROSS PROFIT � 9,602 � � 9,089 � � 36,926 � � 19,405 � � OPERATING EXPENSES Selling and marketing 2,075 7,878 11,229 15,325 General and administrative (includes non-cash equity compensation of (($71), $278, $1,009, and $472, respectively) 6,433 2,916 22,200 7,500 Depreciation and amortization � 1,339 � � 415 � � 2,619 � � 929 � � 9,847 � � 11,209 � � 36,048 � � 23,754 � � INCOME (LOSS) FROM OPERATIONS � (245 ) � (2,120 ) � 878 � � (4,349 ) � OTHER (INCOME) EXPENSE � Interest income and dividends (192 ) (123 ) (567 ) (362 ) Interest expense 67 2 82 20 Other expense � (22 ) � - � � 145 � � 21 � (147 ) (121 ) (340 ) � (321 ) � INCOME (LOSS) BEFORE INCOME TAXES (98 ) (1,999 ) 1,218 (4,028 ) � INCOME TAXES � (77 ) � (206 ) � 517 � � (1,111 ) � INCOME (LOSS) BEFORE MINORITY INTEREST (21 ) (1,793 ) 701 (2,917 ) � MINORITY INTEREST � (15 ) � 156 � � (92 ) � 291 � � NET INCOME (LOSS) $ (6 ) $ (1,949 ) $ 793 � $ (3,208 ) � EARNINGS (LOSS) PER SHARE: Basic $ 0.00 � $ (0.16 ) $ 0.04 � $ (0.29 ) Diluted $ 0.00 � $ (0.16 ) $ 0.04 � $ (0.29 ) � WEIGHTED AVERAGE SHARES OUTSTANDING: � Basic � 22,545,451 � � 12,000,167 � � 21,208,980 � � 11,108,117 � Diluted � 22,545,451 � � 12,000,167 � � 22,006,232 � � 11,108,117 � NEW MOTION, INC. AND SUBSIDIARIES CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED) (in thousands) � � Nine Months Ended September 30 2008 � � � � 2007 � � CASH FLOWS FROM OPERATING ACTIVITIES Net income (loss) $ 793 $ (3,208 ) Adjustments to reconcile net income (loss) to net cash provided by (used in) operating activities: Allowance for doubtful accounts 1,221 (440 ) Depreciation and amortization 3,097 929 Stock-based compensation expense 1,009 884 Net losses on sale of marketable securities 238 - Deferred income taxes (1,248 ) (1,802 ) Minority interest in net loss of consolidated joint venture (92 ) 291 Changes in operating assets and liabilities of business, net of acquisitions: Accounts receivable 2,872 (2,301 ) Prepaid income tax (2,478 ) 336 Prepaid expenses and other current assets 2,116 (593 ) Accounts payable (3,412 ) 2,547 Other, principally accrued expenses � � 1,215 � � � 233 � Net cash provided by (used in) operating activities � � 5,331 � � � (3,124 ) � CASH FLOWS FROM INVESTING ACTIVITIES Purchases of securities (6,332 ) - Proceeds from sales of securities 20,758 - Cash received in business combinations 12,271 - Cash paid in business combinations (7,041 ) (1,736 ) Capital expenditures � � (1,737 ) � � (166 ) Net cash provided by (used in) investing activities � � 17,919 � � � (1,902 ) � CASH FLOWS FROM FINANCING ACTIVITIES Repayments of notes payable (111 ) (575 ) Expenditures for equity financing - (470 ) Issuance of warrants - 57 Issuance of stock - 18,434 Purchase of common stock held in treasury (2,581 ) - Proceeds from exercise of stock options � � 343 � � � 27 � Net cash (used in) provided by financing activities � � (2,349 ) � � 17,473 � � � NET INCREASE IN CASH AND CASH EQUIVALENTS 20,901 12,447 CASH AND CASH EQUIVALENTS AT BEGINNING OF PERIOD � � 987 � � � 544 � CASH AND CASH EQUIVALENTS AT END OF PERIOD $ � 21,888 � � $ 12,991 �

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NWMO New Motion (MM)