Natrol Launches New Website

  
    
  
  
    
      Natrol, Inc. (Nasdaq:NTOL), a premier manufacturer and distributor of 
      nationally branded nutritional products, today announced it has launched 
      a new website — an extensive site redesign 
      that will enhance the way customers shop and learn about the Natrol 
      family of brands.
    
    
      The site redesign is a sweeping overhaul that affects 13 product 
      categories and more than 500 pages with dramatic new designs. It also 
      includes the following site upgrades:
    
    
      
        New Look and Feel – Features larger images, 
        clean, bold design, and clear, crisp messages.
      
      
        Fewer clicks – Allows for fewer clicks to 
        product checkout from any starting point.
      
      
        Rich Interactive Content – Features 
        interactive elements that allow users to more easily obtain 
        information.
      
    
    
      “As our company’s 
      most visible and accessible on-line site, the new and improved 
      Natrol.com underscores our commitment to improve the overall customer 
      experience and supports the evolution of the Natrol family of brands,” 
      said Wayne M. Bos, Natrol’s President and CEO. “The 
      enhanced online site signals a big step in our transformation to become 
      more relevant to our customers – especially in 
      how they shop for quality, information and value.”
    
    
      About Natrol
    
    
      Founded in 1980, Natrol, Inc. (Nasdaq:NTOL) is a diversified nutrition 
      company that manufactures and distributes premium-branded nutritional 
      supplements, herbal teas, and sports nutrition products under the Natrol®, 
      Laci Le Beau® and Prolab®, 
      Promensil®, Trinovin®, 
      NuHair®, Shen Min®, 
      and H57™ brands. Natrol markets approximately 
      500 stock-keeping units (SKU’s) designed to 
      meet a wide range of consumer needs. The products are available at 
      thousands of food, drug, mass market and independent health food stores, 
      catalogs and Internet sites, gyms and specialty stores nationally and in 
      select foreign countries. For more information, visit www.natrol.com.
    
    
      All trademarks and registered trademarks are the property of their 
      respective owners.
    
    
      The statements made in this press release which are not historical facts 
      including statements regarding expectations for future growth of revenue 
      and profits and trends concerning net sales, are forward looking 
      statements within the meaning of Section 27A of the Securities Act of 
      1933, as amended, and Section 21E of the Securities Exchange Act of 
      1934, as amended. As a result of a number of factors, Natrol’s 
      actual results could differ materially from those set forth in the 
      forward looking statements. Certain factors that might cause Natrol's 
      actual results to differ materially from those set forth in the forward 
      looking statements include, among other things, Natrol’s 
      ability to develop and execute its business plans; the ability to manage 
      growth and changing market conditions; the ability to consummate and 
      integrate acquisitions; the ability to retain and attract management and 
      key employees; adverse trends in the dietary supplements industry; 
      increased competition; adverse effects of unfavorable publicity 
      regarding Natrol’s products; the dependence 
      on the introduction of successful new products; the ability to gain 
      market share and shelf space in relevant distribution channels; and 
      those factors set forth under the heading “Risk 
      Factors” in Natrol’s 
      annual report on Form 10-K for the year ended December 31, 2005 and 
      Natrol’s other filings with the SEC.