Ntl (NASDAQ:NTLI)
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ntl:Telewest today announced that it will offer free TV
to any new fixed line phone customer. The company also announced that
it is launching the UK's first 'quad-play' package of TV, broadband,
fixed line and mobile phone services. Both offers will be launched
this quarter.
Unbeatable value TV offer
-- Free digital TV service for all home phone customers
-- Free for life of subscription
-- Superior to Freeview, enabling all subscribers access to
advanced next generation services including some that even Sky
can't match, like video-on-demand
-- Compatible with high definition TV services and personal video
recorder
-- Customers can upgrade to higher level TV packages anytime they
want
-- No hidden installation or connection charges
-- Most significant market development since digital terrestrial
-- Available on or before September 1st
Ground breaking quad-play offer
-- First and only quad-play in the UK
-- Available to new and existing customers
-- Announced just three weeks after Virgin Mobile acquisition
-- Combines ntl:Telewest's tried and tested three for GBP 30
service with a Virgin Mobile pay monthly contract
-- All for just GBP 40 a month, represents unbeatable value
-- No hidden installation or connection charges
-- Demonstrates company's unique ability to meet full range of
entertainment and communication needs
-- All orders provisioned quickly
More quad-play imminent
-- Will provide complete flexibility within quad play product
line up
-- Customers will be able to choose any two products from the
company's quad-play portfolio for GBP 20 a month, any three
for GBP 30 or any four for GBP 40
-- Provides tailor-made solutions for different customers' needs
-- Moving to unified billing over time
Consumers who include broadband in their package will benefit from
the unique speed and interactivity of ntl:Telewest's next generation,
fibre-rich network, rather than having to depend on BT's aging copper
network, on which all other broadband providers rely. Unlike other
consumers, the speed of ntl:Telewest's broadband service is not
dependent on the distance from the telephone exchange: for cable
customers a megabit per second really means a megabit per second,
whenever they need it. Not only does this mean faster and more
reliable downloading. It also means they have the comfort of knowing
their network has the capacity to keep step with successive
generations increasingly bandwidth-hungry services.
All key consumer offers will receive substantial advertising
support. They will also be marketed aggressively through Virgin
Mobile's successful retail operation, as well as other direct
distribution channels such as the internet, direct response
advertising and direct mail targeted at segments of the combined
companies' customer base.
Commenting on the company's plans, Steve Burch, ntl:Telewest's
Chief Executive Officer, said: "The quad play product will be the
first time we've combined a Virgin branded service with ntl:Telewest
products: no other company has the capability to provide such total
flexibility for the consumer. These offers show that as a combined
company we're putting the consumer at the heart of everything we do.
Our free TV offer is also hugely significant. Why pay upfront for
a Freeview box without access to the most advanced TV features, when
with us you'll pay nothing upfront and get access to it all?
In this quarter, we'll be introducing a vast array of new offers.
Our intention is to provide consumers with genuine flexibility and
choice, at knock-out value: unlike our competitors, whose offers are
focused on driving take-up of a particular service, we're going to let
the consumer decide what combination of products they want. We're
confident that the variety and flexibility of our consumer offers will
put us in a strong position versus our competitors."
- ends -
About ntl Incorporated (NASDAQ: NTLI)
-- On 4 July 2006 ntl Incorporated (the holding company of
ntl:Telewest) completed its acquisition of Virgin Mobile.
-- In March 2006 ntl and Telewest completed a merger creating the
UK's largest provider of residential broadband and leading
provider of triple play services. The company operates under
the name of ntl:Telewest and offers a range of communications
and entertainment services to more than 5 million residential
customers. The Company's networks can service more than 12
million homes - 50% of UK households - and 85% of UK
businesses.
-- ntl:Telewest's content division, Flextech Television provides
television channels for the UK multichannel TV market and owns
transactional channels price-drop TV, bid tv, speed auction tv
and screenshop. Flextech owns 6 entertainment channels -
LIVINGtv, LIVINGtv 2, Bravo, Challenge, Trouble, Ftn (plus
their time shifted variants) and is a 50% partner in UKTV
which consists of ten channels including UKTV Gold, UKTV Drama
and UKTV History. Together Flextech and UKTV are the largest
suppliers of basic channels to the UK pay-TV market.
-- Further information about ntl:Telewest and its products can be
found at www.ntl.com, www.telewest.co.uk, www.flextech.co.uk
or www.virginmobile.com