LiveWire Mobile Named Finalist for 'Best Mobile Music' at the 2008 Mobile Excellence Awards, Presented by Mobile Monday Global

Award Recognizes Value of LiveWire Mobile's Integrated Music Storefront 


LITTLETON, Mass., Oct. 15  /PRNewswire/ -- LiveWire Mobile (NASDAQ:NMSS), a global provider of mobile managed personalization services, today announced that it has been nominated as a finalist for "Best Mobile Music" for their integrated storefront as part of the 2008 Mobile Excellence Awards, presented by Mobile Monday Global. LiveWire Mobile's storefront provides an integrated user experience that allows mobile subscribers to shop for specific content, select different music genres, or focus on particular artists under one central storefront. Other key features of the service include an integrated search engine and enhanced music discovery with artist images, biographies and album reviews.

"Sustaining such high levels of creativity and innovation is an exceptional accomplishment. We commend LiveWire Mobile for envisioning and creating an entirely new music service that changed how people think about mobile," said Alison Dollar, CEO, Interactive Television Alliance, and co-chair of Mobile Excellence Awards. "LiveWire Mobile has overcome enormous challenges in successfully developing mobile personalization services for their carrier partners. We are very proud to welcome them as the 2008 'Best Mobile Music' finalists for the Mobile Excellence Awards."

Presented by Mobile Monday, the awards were founded to recognize all walks of the mobile ecosystem, and to celebrate the best in mobile media, technology, marketing and entertainment. This year's winners will fall under five separate categories: Mobile Business, Mobile Technology, Mobile Marketing, Mobile Entertainment and a special Star Award category which recognizes the fastest growing mobile company based on accelerated growth, impact and industry achievements overall.

"We're honored that the Mobile Excellence Awards have selected our integrated storefront for finalist status," said John Orlando, vice president of marketing, LiveWire Mobile. "By bringing together all of the silos of mobile personalization services-full-track music, video, ringbacks and ringtones, we're taking a new approach to delivering services that decreases vendor complexity for carriers, while increasing content sales and empowering subscribers to enjoy a one-stop shopping experience."

A reception for finalists will take place on Monday, October 27th, 2008 at Digital Hollywood in Santa Monica, California. Winners will be announced at the 2008 Mobile Excellence Award Ceremony at a special Mobile Monday event on December 8th at the Sofitel Hotel. More information can be found at http://www.mobilexawards.com/

For more information about LiveWire Mobile, please visit http://www.livewiremobile.com/.

About LiveWire Mobile

LiveWire Mobile, a subsidiary of NMS Communications Corporation (NASDAQ:NMSS), is a global provider of managed personalization services for mobile operators. LiveWire Mobile's integrated suite of music and video services includes ringback tones, ringtones and full track downloads, as well as dedicated content and service marketing. LiveWire Mobile makes mobile personalization services easier to use and helps operators drive service usage and adoption. For more information, please visit http://www.livewiremobile.com/.

About Mobile Excellence Awards

The 2008 Mobile Excellence Awards profiles the latest in mobile entertainment, including media, marketing and technology. We award excellence in execution of corporate approach, consumer services, consumer experiences, content creation, and marketing devices or revenue generators for the mobile entertainment industry. http://www.mobilexawards.com/.

About Mobile Monday Global

Mobile Monday is a global community of mobile industry visionaries, developers and influential executives fostering cooperation and cross-border business development through virtual and live networking events to share ideas, best practices and trends from global markets. Among its objectives are to encourage innovation, facilitate networking between early stage and established companies across global borders, share innovative trends, forecasts and best practices with the community, facilitate and create partnerships, and to educate the general public about the mobile industry. 

DATASOURCE: LiveWire Mobile



CONTACT:  Press & Analyst Relations, Peter Koht of Nadel Phelan Inc.,

[phone], , for LiveWire Mobile; or

PR Contact Mobile Excellence Awards, Sarah Miller, President of Axis

Marketing & PR, [phone], ; or Christine

Krajewski of LiveWire Mobile, [phone],





Web site:  http://www.livewiremobile.com/

http://www.mobilexawards.com/ 

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