Macrovision Solutions (MM) (NASDAQ:MVSND)
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Macrovision Solutions Corporation (NASDAQ:MVSND) and leading independent
cable operator Sunflower Broadband today announced the planned
deployment of a set-top box clickstream measurement solution for its TV
Guide Interactive® i-Guide™,
one of the cable industry’s most
widely-deployed interactive programming guides (IPG). The collaboration
marks the first planned clickstream deployment for Macrovision®
and Sunflower Broadband™ to collect valuable
IPG usage data that can be used to make consumers’
television experience more enjoyable.
The IPG usage patterns of an anonymous sample of Sunflower Broadband
customers will be collected to help Macrovision gain insight into how
consumers use i-Guide and interact with their DVR and on demand services
and in-guide advertising. The data obtained from the clickstream
measurement will also allow Sunflower Broadband to better understand how
its customers use the IPG to access new services. This will help the
company develop more effective consumer marketing tactics as well as
home in on the development of on demand menus that are easy for
customers to navigate. Data collection will be accomplished using Navic
Networks’ HyperGate Transport software. It
will comply with consumer privacy laws and will be collected and
reported anonymously.
“The interactive program guide plays a vital
role in consumers’ enjoyment of their
television entertainment,” said Steve
Shannon, executive vice president, Product Management, at Macrovision. “The
insights both Macrovision and Sunflower Broadband gain from this
relationship will help us understand how consumers currently use their
IPGs, how they engage with interactive guide advertising and how the
guide experience can be enhanced.”
In addition to measuring consumers’ use of
the IPG, Macrovision and Sunflower Broadband plan to test locally
targeted IPG advertisements. Using clickstream data, Macrovision and its
advertising clients will evaluate the performance of IPG ad campaigns.
“Sunflower Broadband is continuously
innovating new ways to improve our customers’
experience, while enhancing our offering to advertisers,”
said Patrick Knorr, COO/General Manager, Sunflower Broadband. “i-Guide’s
set-top box measurement solution will provide us with a new tool to
understand our consumers’ needs, how they
navigate, use services such as on demand, and their engagement with
interactive advertisements. Having this information will be critical to
be able to better serve and meet our customers’
needs.”
About Macrovision Solutions Corporation
Macrovision Solutions enables the digital home entertainment experience
by allowing businesses to protect, enhance and distribute digital goods
to consumers across multiple channels. The Macrovision Solutions
technologies are deployed by companies in the entertainment, consumer
electronics, cable and satellite, and online distribution markets to
solve industry-specific challenges and bring greater value to their
customers. The result of deploying Macrovision’s
solutions is a simple end user experience to discover, acquire, manage
and enjoy digital content. Today, the company provides connected
middleware, metadata on music, games, movies and television programming,
media recognition, interactive programming guides as well as operating
entertainment portals www.tvguide.com
and www.allmusic.com and copyright
protection. Macrovision Solutions holds over 3500 issued or pending
patents and patent applications worldwide. Macrovision Solutions is
headquartered in Santa Clara, California, with approximately 13 offices
across the United States and around the world. More information about
Macrovision Solutions can be found at www.macrovision.com.
About Sunflower Broadband
Sunflower Broadband is an independent cable operator based in Lawrence,
Kansas. An advanced broadband network has become a conduit through which
they provide their customers with highly advanced video services
including a robust HD channel lineup, on demand, and HD On Demand. They
can also provide everything from simple Internet and communication
services for residential customers to complex networking and
telecommunication projects for community businesses. Sunflower
continually brings cutting-edge, superior technology to its customers
while providing unparalleled hometown care. Sunflower Broadband has been
recognized as Independent Cable Operator of the Year, a Top 50 Broadband
Innovator, and one of the Top 7 Cable Operators to Watch in 2007.
Sunflower Broadband is a division of The World Company, a media company
also located in Lawrence, KS.
Trademark statement
©Macrovision 2008. Macrovision is a
registered trademark of Macrovision Solutions Corporation. All other
brands and product names and trademarks are the registered property of
their respective companies.
Forward Looking Statements
All statements contained herein that are not statements of historical
fact, including statements that use the words “will”
or “is expected to,”
or similar words that describe the Company’s
or its management’s future plans, objectives,
or goals, are “forward-looking statements”
and are made pursuant to the Safe-Harbor provisions of the Private
Securities Litigation Reform Act of 1995. Such forward-looking
statements involve known and unknown risks, uncertainties and other
factors that could cause the actual results of the Company to be
materially different from the historical results and/or from any future
results or outcomes expressed or implied by such forward-looking
statements. Such factors are further addressed in the Company’s
Annual Report on Form 10-K/A for the year ended December 31, 2007 and
such other documents as are filed with the Securities and Exchange
Commission from time to time (available at www.sec.gov).
The Company assumes no obligation to update any forward-looking
statements in order to reflect events or circumstances that may arise
after the date of this release, except as required by law.