RockView Management Criticizes Mossimo Offer as Inadequate

NEW YORK, Nov. 9  /PRNewswire/ -- RockView Management LLC, an institutional investor and beneficial shareholder of Mossimo, Inc., (NASDAQ:MOSS), today sent the following letter to the Company's Board of Directors in response to the Company's press release announcing that discussions with an independent third-party concerning a potential acquisition of the Company had been terminated:

   Gentlemen:

   We are dismayed by today's announcement in which the Company advised that
   discussions with an independent third-party concerning a potential
   acquisition, at what was reported to be a premium to Mossimo Giannulli's
   previously announced tender offer, had been terminated.  On numerous
   occasions since Mr. Mossimo announced his intent to commence a tender
   offer -- initially at $4.00 per share and most recently at $5.00 per
   share -- RockView has made good faith attempts to contact senior
   management and members of the Board of Directors to discuss Mr. Mossimo's
   proposals which we believed, and still believe, offers Company
   shareholders (other than Mr. Mossimo) inadequate value for their shares.
   Recent overtures from an independent third-party confirms our belief.

   We urge the Board members to be mindful of their duties to obtain the
   highest value for all Company shareholders in connection with any sale of
   the Company or other offer to purchase shares.

   Regards,


   RockView Management LLC
   900 Third Avenue
   11th Floor
   New York, New York 10022


DATASOURCE: RockView Management LLC



CONTACT:  RockView Management LLC, [phone]

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