Mossimo Inc. Announces Retail Direct License with Leading South American Department Store Chain Falabella

  
    
  
  
    
      Mossimo Inc. (NASDAQ: MOSS), (“Mossimo” 
      or “the Company”) 
      today announced a new license agreement with Falabella, a leading better 
      department store chain in South America. Falabella will exclusively 
      carry Mossimo in their stores in Chile, Argentina and Peru and soon in 
      Columbia.
    
    
      Mossimo will be positioned as an upscale lifestyle brand within 
      Falabella stores and will include formal and casual men’s 
      and women’s apparel, footwear, accessories, 
      small leather goods, watches and fragrance. Falabella’s 
      in-store merchandising team will create a store within a store for 
      Mossimo in all Falabella stores. Mossimo will launch at Falabella for 
      spring of 2007.
    
    
      Mossimo Giannulli, CEO of Mossimo Inc. stated, “We 
      are thrilled to partner with Falabella, one of the largest upscale 
      department store chains in South America and leaders in fashion. 
      Falabella is a company with an aggressive growth strategy and we see 
      them as an ideal partner to build the Mossimo brand in this important 
      part of the world.”
    
    
      Founded in 1987, Mossimo, Inc. is a designer, licensor and distributor 
      of men’s, women’s, 
      boy’s and girl’s 
      apparel, footwear, and other fashion accessories such as jewelry, 
      watches, handbags, and belts. Iconix Brand Group, Inc. (NASDAQ: ICON) 
      has signed a definitive agreement to purchase MOSSIMO ®, 
      which is anticipated to close this year.
    
  
Mossimo Inc. (NASDAQ: MOSS), ("Mossimo" or "the Company") today
announced a new license agreement with Falabella, a leading better
department store chain in South America. Falabella will exclusively
carry Mossimo in their stores in Chile, Argentina and Peru and soon in
Columbia.

   Mossimo will be positioned as an upscale lifestyle brand within
Falabella stores and will include formal and casual men's and women's
apparel, footwear, accessories, small leather goods, watches and
fragrance. Falabella's in-store merchandising team will create a store
within a store for Mossimo in all Falabella stores. Mossimo will
launch at Falabella for spring of 2007.

   Mossimo Giannulli, CEO of Mossimo Inc. stated, "We are thrilled to
partner with Falabella, one of the largest upscale department store
chains in South America and leaders in fashion. Falabella is a company
with an aggressive growth strategy and we see them as an ideal partner
to build the Mossimo brand in this important part of the world."

   Founded in 1987, Mossimo, Inc. is a designer, licensor and
distributor of men's, women's, boy's and girl's apparel, footwear, and
other fashion accessories such as jewelry, watches, handbags, and
belts. Iconix Brand Group, Inc. (NASDAQ: ICON) has signed a definitive
agreement to purchase MOSSIMO (R), which is anticipated to close this
year.