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Share Name | Share Symbol | Market | Type |
---|---|---|---|
Mobiquity Technologies Inc | NASDAQ:MOBQ | NASDAQ | Common Stock |
Price Change | % Change | Share Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|---|---|
0.00 | 0.00% | 0.37 | 0.3505 | 0.39 | 0 | 01:00:00 |
Dean Julia, CEO of Mobiquity Technologies, emphasized, "In an era dominated by digital noise, our CTV strategies powered by AI-driven insights help ensure precision-targeted political outreach. An example of this would be a recent campaign we ran across the state of North Carolina where we achieved greater ROI metrics when benchmarked against traditional TV advertising."
By allocating a six-figure budget, the campaign was executed using Mobiquity's state-of-the-art AI algorithms, which mined extensive datasets to identify and engage with key demographic and psychographic segments. The campaign narrative underscored the urgency of workforce training, advocating for holistic state-level assistance in education.
Dean Julia continues by saying, “Mobiquity has been at the forefront of the transformation from linear television advertising to the more granular, targeted approach of CTV since the 2018 elections. With the addition of AI-driven insights, our ability to target desired voters has gotten even better and combining that with one of the most hotly contested political environments of our times, we believe we will see greater revenue opportunities for Mobiquity.”
Elaborating on the technical underpinnings, Julia stated, "Our proprietary AI models ingest vast amounts of data, refining audience selection based on intricate behavioral patterns, past political affiliations, and content consumption trends. This granularity ensures that political ads served via CTV resonate deeply, driving higher engagement and recall rates."
The ascendance of CTV in political advertising is further ratified by industry statistics (from Strategus):
We believe, as the political landscape becomes increasingly fragmented, AI-driven CTV campaigns will emerge as the gold standard and Mobiquity’s tech-centric approach of blending AI and CTV, should not be looked at as a trend but as the evolution of political advertising.
About Mobiquity Technologies:Mobiquity Technologies, Inc. (Nasdaq: MOBQ) is a leading provider of next-generation data intelligence and advertising technology solutions. The Company's innovative offerings empower businesses to unlock valuable insights and drive successful advertising campaigns in today's dynamic market. Mobiquity Technologies’ current platforms; Advangelists (www.advangelists.com) and MobiExchange (www.mobiexchange.com) provide programmatic advertising technologies, data insights on consumer behavior, automated ad copy and omni-channel delivery options. For more information, please visit: www.mobiquitytechnologies.com.
Safe Harbor StatementThis press release contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties, and a number of factors could cause actual results to differ materially from those contained in any forward-looking statement. In some cases, forward-looking statements can be identified by words or phrases such as "may," "will," "expect," "anticipate," "target," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," "is/are likely to" or other similar expressions. Further information regarding these and other risks, uncertainties or factors is included in the Company's filings with the SEC. All information provided in this press release is as of the date of this press release, and the Company does not undertake any duty to update such information, except as required under applicable law.
Mobiquity Technologies, Inc. Investor Relations:
Columbia Marketing GroupEmail: john@TheColumbiaMarketingGroup.comPhone: 646-736-1900
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