CoActive Marketing Group, Inc. Announces Appointment of Marc C. Particelli to Its Board of Directors

CoActive Marketing Group, Inc. Announces Appointment of Marc C.
Particelli to Its Board of Directors 


GREAT NECK, N.Y., Feb. 3  /PRNewswire-FirstCall/ -- CoActive Marketing Group,
Inc. (Nasdaq Small Cap: CMKG), an independent full service marketing, sales
promotion and interactive services company, today announced the election of
Marc C. Particelli to its Board of Directors.

Particelli was Chief Executive Officer of Modem Media (NASDAQ:MMPT), a pioneer
interactive marketing services firm, prior to its acquisition by Digitas in
October 2004.  Earlier, Particelli was a partner at Oak Hill Capital
Management, a $1.6 billion private equity investment firm and lead director at
Odyssey Partners L.P, a $3.5 billion hedge fund.  Prior to entering the private
equity business, he spent 20 years with Booz Allen where he helped create the
Marketing Industries Practice and led its expansion across Europe, Asia and
South America.  At its peak, it accounted for 25% of Booz Allen's global
commercial revenue.

John P. Benfield, President of CoActive Marketing said, "We are extremely
pleased to have Marc join our Board.  He brings a broad wealth of knowledge and
experience, including his extensive understanding of Interactive marketing
approaches and the creative development of customer service and marketing
programs, which we expect will benefit us greatly.  We also expect to benefit
from his years of experience in working with public companies to help them
improve their operating performance."

Mr. Particelli holds a BS in Industrial Engineering from Lehigh University and
an MBA from Harvard University.

In a related announcement, CoActive also noted that Paul Amershadian, Executive
Vice President, Marketing and Sales and Treasurer has rejoined the Company's
Board of Directors.  Mr. Amershadian had stepped down from the Board on
September 28, 2004 so that CoActive would remain in compliance with Nasdaq
Rules that require a majority of the Board of Directors to be comprised of
independent directors (as defined by Nasdaq).   With the appointments of Paul
Amershadian and Marc Particelli, CoActive's Board has nine directors, five of
whom are independent.

CoActive Marketing Group, Inc. is a full-service marketing, sales promotion,
and interactive services company that develops and manages integrated
marketing, sales and promotional programs at both national and local levels for
consumer product companies.  The programs are geared towards growing
incremental sales and profits by identifying and addressing key trade, sales
and consumer trends.

This press release includes statements, which constitute forward-looking
statements made pursuant to the safe harbor provision of the Private Securities
Litigation Reform Act of 1995.  Such statements reflect the current views of
the Company with respect to future events based on currently available
information and are subject to risks and uncertainties that could cause actual
results to differ materially from those contemplated in those forward-looking
statements.  Factors that could cause actual results to differ materially from
the Company's expectations are set forth in the Company's Annual Report on Form
10-K for the fiscal year ended March 31, 2004 under "Risk Factors," including
but not limited to "Outstanding Indebtedness; Security Interest," "Need for
Additional Funding," "Dependence on Key Personnel," "Customers," "Unpredictable
Revenue Patterns," "Competition," "Risk Associated with Acquisitions,"
"Expansion Risk,"  and "Control by Executive Officers and Directors."  The Form
10-K may be obtained by accessing the database maintained by the Securities and
Exchange Commission at http://www.sec.gov/ 

DATASOURCE: CoActive Marketing Group, Inc.



CONTACT:  Donald A. Bernard, Executive Vice President & Chief Financial

Officer, CoActive Marketing Group, Inc., [phone]; or Marilynn Meek -

General, [phone], or Susan Garland - Analysts, [phone], both

of Financial Relations Board, for CoActive Marketing Group, Inc.

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