MIVA Direct Launches ALOT Desktop Beta

  
    
  
  
    
      MIVA Direct, Inc., the toolbar, homepage and content division of digital 
      media and advertising company, MIVA, Inc. (NASDAQ:MIVA), today announced 
      the beta release of ALOT 
      Desktop, a free software application that enables users to display 
      widgets directly on their computer desktops without having a browser 
      window open.
    
    
      Through the new product, users can choose from a range of different ALOT 
      widgets that they can customize and then add to their desktops. These 
      widgets include an online radio player, news headlines, weather and 
      celebrity gossip. It is intended that with future releases of the 
      product, users will be able to access any widget from MIVA Direct’s 
      rapidly expanding online widget portfolio, ALOT 
      Buttons.
    
    
      The ALOT brand was launched by MIVA Direct in Q4 2007 and is designed to ‘Make 
      the Internet Easy’ by aggregating ‘best of the web’ content within 
      widgets that can be displayed across toolbars, homepages and now 
      desktops. ALOT’s toolbar and homepage products come pre-configured 
      across 40 different categories, enabling MIVA Direct to build up niche 
      vertical audiences. The ALOT music and recipe toolbars, for example, 
      currently have over 900,000 and 500,000 users respectively.
    
    
      “Our objective with ALOT is to create an integrated widget platform that 
      users can interact with across a variety of different touch points,” 
      commented Peter Corrao, MIVA’s President and CEO. “We believe that 
      adding increased integration through the launch of products like ALOT 
      Desktop not only enhances user experience, but also provides a valuable 
      platform for brand and direct response advertisers to reach potential 
      customers.”
    
    
      The beta release of ALOT Desktop follows the October launch of MIVA 
      Direct’s new, fully customizable toolbar and homepage products, ALOT 
      Toolbar and ALOT 
      Home. Together, ALOT’s toolbar and homepage products generate over 
      110 million searches each month1.
    
    
      According to an October 2008 report from Razorfish, 55% of “connected 
      consumers” — people with broadband who use social networks and digital 
      media — use widgets on their desktops with some frequency, and 62% use 
      them on personalized homepages and social networking sites.
    
    
      
        
          
            http://www.alot.com
          
        
      
      
        
          
            www.alot.com/desktop/
          
        
      
      
        
          
            http://www.miva.com
          
        
      
    
    
      About MIVA Direct, Inc.
    
    
      MIVA Direct operates a portfolio of consumer websites, interest-specific 
      toolbars and personalized homepages. MIVA Direct’s millions of active 
      toolbars span a range of niche sectors including jokes, music, recipes 
      and horoscopes and offer consumers search functionality in addition to 
      one-click access to tailored content. MIVA Direct is owned by MIVA, Inc. 
      (NASDAQ:MIVA).
    
    
      About MIVA®, Inc.
    
    
      MIVA, Inc. (NASDAQ:MIVA) is a global digital media company with a 
      mission to deliver valuable digital audiences to advertisers. MIVA has 
      two focuses to its business: owning and operating a growing portfolio of 
      consumer destination sites and interest-specific toolbars, through its 
      MIVA Direct division; and running a third-party contextual Pay-Per-Click 
      ad network focused on key vertical sectors, through its MIVA Media 
      division. MIVA, Inc. operates across North America and Europe.
    
    
      Forward-looking Statements
    
    
      This press release contains certain forward-looking statements that are 
      based upon current expectations and involve certain risks and 
      uncertainties within the meaning of the U.S. Private Securities 
      Litigation Reform Act of 1995. Words or expressions such as “anticipate” 
      , "plan," "will," "intend," "believe" or "expect'" or variations of such 
      words and similar expressions are intended to identify such 
      forward-looking statements. These forward-looking statements are not 
      guarantees of future performance and are subject to risks, 
      uncertainties, and other factors, some of which are beyond our control 
      and difficult to predict and could cause actual results to differ 
      materially from those expressed or forecasted in the forward-looking 
      statements, including (1) our ability to successfully execute upon our 
      corporate strategies, (2) our ability to develop and successfully market 
      new products and services, and (3) the potential acceptance of new 
      products in the market. Additional key risks are described in MIVA's 
      reports filed with the U.S. Securities and Exchange Commission, 
      including the Form 10-K for fiscal 2007 and our most recently filed Form 
      10-Q.
    
    
      ®Registered trademark
    
    
      1 Source: Internal statistics; monthly average across Q3 2008