Mattress Firm Hires Executive Vice President of Brand Management

Mattress Firm, Inc., the nation’s largest specialty mattress retailer, today announced that it has appointed Tim Oakhill as executive vice president of brand management. In his new role, Mr. Oakhill will oversee brand and communications strategy, development and implementation for the growing chain.

Tim Oakhill, Executive Vice President of Brand Management for Mattress Firm (Photo: Business Wire)

Mr. Oakhill is a 30-year marketing veteran with expertise that spans some of the world’s largest brands in multiple product categories. He most recently served as a consultant to Mattress Firm, Nomaco, EmployBridge and Eitel & Armstrong, assisting in brand strategy, planning and product development roles. Previously, he served as EVP of marketing for the Simmons Bedding Company, where he was responsible for North American marketing and product strategy, worldwide licensing strategy and brand management. Prior to joining Simmons, Mr. Oakhill served as marketing manager for Eastman-Kodak Company and also worked for Bates Worldwide, a global advertising and promotions firm, managing high-profile accounts Texaco, Havoline, Wendy’s, Hormel and Murray Bicycle.

“We are delighted that Tim is joining Mattress Firm as we pursue our goal of border-to-border and coast-to-coast store growth,” said Steve Stagner, Mattress Firm’s chief executive officer. “Tim brings a wealth of experience driving enterprise value through dynamic marketing platforms, and I believe he’ll add tremendous value to our team.”

Mr. Oakhill has more than 15 years of experience in the bedding industry. He is a frequent speaker at marketing conferences and is a member of the Better Sleep Council, an advisory committee for the International Sleep Products Association (ISPA).

“Mattress Firm has created a strong brand foundation over the years, built on its promise to customers and commitment to its communities,” said Mr. Oakhill. “I am looking forward to strengthening Mattress Firm’s brand presence across all channels, helping to support the company and its reputation as it grows.”

Mr. Oakhill holds a BS in Marketing and a BA in Journalism/Advertising from the University of South Carolina, and an MBA from the University of Virginia.

About Mattress Firm

Houston-based Mattress Firm (NASDAQ: MFRM) is a high growth specialty retailer, recognized as one of the nation’s largest specialty bedding companies, offering a broad selection of both traditional and specialty mattresses, bedding accessories and related products from leading manufacturers. With more than 1000 stores across 28 states, Mattress Firm has the largest geographic footprint in the United States among mattress specialty retailers. Mattress Firm offers customers comfortable store environments, guarantees on price, comfort and service, and highly-trained sales professionals.

More information at www.mattressfirm.com

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130605005228/en/