Marchex (MM) (NASDAQ:MCHXP)
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Marchex, Inc. (NASDAQ: MCHX) (NASDAQ: MCHXP) a local search and
advertising company, today announced that it has launched Marchex
Connect 2.0, its next-generation local advertising platform. Marchex
Connect 2.0 integrates three important advertising products: online
advertising, call-based advertising and Business Profile Pages, which
are fully trackable branded Web pages that give advertisers an immediate
local online presence.
Marchex Connect serves national advertisers who want to target locally
and large businesses, such as Yellow Pages and media companies, who want
to sell local advertising under their own brand to their customers. In
addition, the company has formed the Marchex Digital Platform Group,
uniting Marchex’s voice services, interactive
marketing and platform development teams to better provide integrated
local advertising products, services and analytics for its customers.
“We have invested heavily to build a
performance-based, local-centric advertising platform for local
resellers and advertisers that integrates online and call-based
advertising products and services at scale, all supported by
sophisticated reporting and analytics,” said
John Keister, Marchex President and COO. “Our
goal at Marchex is to accelerate the adoption of local online
advertising and to deliver the highest volume of quality local leads to
our advertisers at the most reasonable cost in the marketplace.”
Next-Generation Local Advertising Platform
Marchex Connect – which supports more than
65,000 local advertisers – offers a range of
performance-based advertising products that can be used either as a
fully-integrated product suite or on an individual basis, including:
Business Profile Pages
Provides advertisers with an immediate branded local online presence
that is fully optimized to drive click- and call-based local leads from
both paid and organic search results. The optimized Web pages track and
provide comprehensive reporting on all actions taken on the page,
including: click-throughs, calls generated, emails sent, forms filled
out, coupon, and map print outs, all of which provide the advertiser
full data on their online marketing performance and return on investment
(ROI). (For an example, please click here.)
Integrated Online Performance-Based Lead Generation
Marchex Connect brings together its proven online lead generation and
call-based advertising capabilities to deliver performance-based click
and call lead packages that are tracked and reported. The lead packages
can be on a guaranteed basis, which provides advertisers with a set
number of leads, or on a budget basis, where Marchex manages the
advertiser’s budget across multiple search
engines and vertical and local Web sites.
Comprehensive Call-Based Advertising Products and Services
Marchex Connect delivers comprehensive call-based advertising products
and analytics, including call tracking for online and offline campaigns,
pay-per-phone-call, form-to-phone, and reverse proxy, which enables all
phone calls generated by an advertiser’s Web
site to be tracked and reported.
Diversified Advertising Distribution
Distribution is built according to the advertiser or partner needs and
is available via all major search engines, leading local Web sites and
premium vertical Web sites.
Proof of ROI
Custom reporting and detailed analytics that prove performance and ROI
for both the partner and the local advertiser.
By providing an immediate online presence integrated with call-based
lead generation and numerous other trackable user actions, Marchex
Connect addresses a number of the primary needs for local advertisers.
It is estimated that only 1 million – out of
an estimated 15 million – SMBs in the United
States are currently advertising online1 and
of the 42% of SMBs that have Web sites, the majority are rudimentary at
best.2 In addition, according to The Kelsey
Group®, 71% of SMBs would rather pay for
phone calls to their business than solely clicks to their Web site.3
“The Internet is primarily a consumer
research and marketing platform that drives offline transactions,”
said Greg Sterling, principal, Sterling Market Intelligence. “However,
tracking that offline sales impact has been very challenging. The range
of tools that Marchex’s new platform provides
will help make the relationship between online leads and offline sales
much more transparent.”
Marchex Digital Platform Group
With today’s launch, Marchex subsidiaries
VoiceStar and Traffic Leader have been unified under the Marchex Digital
Platform Group to leverage the Marchex Connect platform and provide
integrated, locally-focused advertising services including:
Full Advertising Campaign Management – All
campaigns are managed by a dedicated team of online marketing and
call-based advertising experts.
Strategic Consulting for Resellers –
Leveraging Marchex’s unique intellectual
property regarding pricing and product strategies to appropriately
balance and expand the total offline and online spends of an
advertiser, and to maximize ROI goals.
Sales Channel Training – Custom in-field
and Web-based training programs to equip Marchex partners’
local sales forces with the knowledge and sales materials they need to
successfully migrate their local advertisers’
spend online.
For more information on Marchex Connect and the Marchex Digital Platform
Group, visit www.marchex.com.
About Marchex, Inc.
Marchex (www.marchex.com) is a
local search and advertising company. Marchex’s
innovative advertising platform delivers search- and call-based
marketing products and services for local and national advertisers.
Marchex’s local search network, one of the
largest online, helps consumers make better, more informed local
decisions through its content-rich Web sites that reach tens of millions
of unique visitors each month.
Forward-Looking Statements
This press release contains forward-looking statements that involve
substantial risks and uncertainties. All statements, other than
statements of historical facts, included in this press release regarding
our strategy, future operations, future financial position, future
revenues, acquisitions, projected costs, prospects, plans and objectives
of management are forward-looking statements. We may not actually
achieve the plans, intentions or expectations disclosed in our
forward-looking statements and you should not place undue reliance on
our forward-looking statements. Actual results or events could differ
materially from the plans, intentions and expectations disclosed in the
forward-looking statements we make. There are a number of important
factors that could cause Marchex’s actual
results to differ materially from those indicated by such
forward-looking statements which are described in the "Risk Factors"
section of our most recent periodic report and registration statement
filed with the SEC. All of the information provided in this release is
as of July 30, 2008 and Marchex undertakes no duty to update the
information provided herein.
1 Sterling Market Intelligence, 2007
2 The User Revolution, Piper Jaffray, 2007
3 The Kelsey Group and ConStat, Inc., 2005