Marchex (MM) (NASDAQ:MCHXP)
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In the largest-scale Web site launch of its kind, Marchex, Inc.
(NASDAQ:MCHX)(NASDAQ:MCHXP) today announced that it has launched more
than 100,000 of its local and vertical Web sites, publishing more than
one billion Web pages of content, features and functionality for
consumers looking for local services and information online, along with
highly targeted local advertising inventory.
The newly launched sites now feature more than 15 million business
listings across all major yellow pages categories, a deep refinement
system, user-generated reviews and ratings, and third-party expert
reviews aggregated by Marchex’s Open
List local content publishing engine. The sites in today’s
launch include tens of thousands of vertical, local and local-vertical
Web sites, such as www.cuisine.com, www.locksmiths.com,
and www.remodeling.com; www.bayareahotels.com,
www.newyorkdoctors.com, and www.denverautorepair.com;
and Marchex’s ZIP Code Web sites, which cover
96% of all ZIP Code areas nationwide, such as www.90210.com.
A more comprehensive listing of additional Web site examples is listed
at the end of this press release.
“With today’s launch
of more than 100,000 locally focused, content-rich Web sites, Marchex
has taken a meaningful step forward in executing on our vision of owning
and operating one of the Internet’s largest
and most robust local networks. In addition, this launch significantly
expands Marchex’s ability to offer unique and
compelling targeted local inventory to our tens of thousands of
advertisers,” said Russell C. Horowitz,
Marchex Chairman and CEO. “We believe that as
we continue to extend Open List’s content and
functionality across our Web sites, they will increasingly become rich
sources of useful, local content, benefiting consumers and, over time,
will drive an increased amount of traffic for our network.”
“Marchex now effectively has one of the
Internet's largest local networks,” said Greg
Sterling, principal of Sterling Market Intelligence. “Using
its Open List technology and tools, the company has transformed basic
landing pages with advertising into thousands of functional and
content-rich sites.”
The features and functionality of the Web sites include:
Comprehensive, nationwide coverage. Information about more than 15
million business, product and service listings across more than 20,000
categories.
Deep refinement. Consumers can easily drill down on their local
searches based on a wide range of criteria. For example, a user of www.bayareahotels.com
can make lodging decisions on the site based on neighborhood,
ambiance, ratings, and numerous other refinement criteria.
Aggregated reviews. The Marchex local Web sites offer millions of
relevant reviews, organized from user-generated feedback on the Web
sites themselves and dozens of trusted sources on the Web.
User ratings and review capabilities. In addition to enabling
traditional user-generated reviews about millions of local businesses,
the Marchex sites feature a new one-click rating system called “I
Like It” that makes it easy for consumers
to rate businesses, products and services, quickly determine how
others have rated them, and sort businesses based on rating.
Open View. In selected categories such as hotels and restaurants,
Marchex’s sites make it easy for consumers
to get concise summaries of all relevant reviews and rankings via
Marchex’s Open View technology. A
dynamically generated summary about local businesses, Open View is an
easy-to-read paragraph that includes at-a-glance information on
ratings, features, locations, and more.
Intuitive site navigation. New site designs make it easy for users to
quickly discover the information they need to make better decisions
about local businesses and services.
Regular data and content updates. Marchex will regularly update the
data and content on all of its sites, in parallel with continuous and
ongoing site development and improvement.
Since Marchex acquired Open List in May 2006, the categories covered by
its content publishing engine have been expanded from the initial three
categories of hotels, restaurants and attractions to feature enhanced
and detailed information on more than 15 million businesses in more than
20,000 categories. The additional categories include such areas as auto
(e.g., auto rental, auto repair), employment services, professional
services (e.g., contractors, doctors, insurance, lawyers), and personal
services (e.g., baby sitters, beauty salons, spas).
In the coming months, Marchex plans to deepen and expand the Open List
content integrations across more of its vertical and local Web sites.
Additionally, Marchex plans to launch an expanded version of Open List (www.openlist.com)
by September 30, 2007, as a standalone consumer destination that will
contain a superset of the local information and functionality found on
the Web sites.
In aggregate, Marchex’s Web sites attracted
approximately 31 million unique visitors for the month of March 2007.
Unique visitor statistics are based on internal traffic logs, which
calculate unique IP (Internet protocol) addresses on an unduplicated
basis during a given month. Advertisers can sign up to advertise on a
pay-per-click basis across all of Marchex’s
200,000 sites, including the Web sites launched today, at www.marchex.com/network.
Web Site Samples:
Samples of the more than 100,000 local Web sites launched today include:
Vertical
www.cuisine.com
www.delis.com
www.exterminator.com
www.locksmiths.com
www.podiatrist.com
www.remodeling.com
www.videocameras.com
www.yardcleaning.com
www.museumguide.com
www.plumbersonline.com
Local/Vertical Combinations
www.aspenresort.com
www.austinjewelers.com
www.bayareahotels.com
www.bostonmortgage.com
www.bostonveterinarian.com
www.chicagodoctors.com
www.chicagoluxuryhotels.com
www.dallasdoctors.com
www.denverautorepair.com
www.lasvegaslandscapers.com
www.newyorkbeautysalons.com
www.newyorkdining.com
www.newyorkdoctors.com
www.sanfranciscochiropractors.com
www.sanfranciscoveterinarians.com
www.seattleinsurance.com
www.seattlepestcontrol.com
www.seattlestorageunit.com
www.seattleveterinarian.com
www.sonomarestaurants.com
ZIP Code
www.21202.com (Baltimore)
www.90210.com (Beverly Hills)
www.60614.com (Chicago)
www.10003.com (New York)
www.10013.com (New York)
www.94102.com (San Francisco)
www.94123.com (San Francisco)
www.98109.com (Seattle)
About Marchex, Inc.
Marchex (www.marchex.com) is a
technology driven search and media company focused on vertical and local
online traffic. Specifically, the company is focused on search
marketing, local search, and direct navigation. Marchex’s
platform of integrated performance-based advertising and search
marketing services enables merchants to efficiently market and sell
their products and services across multiple online distribution
channels, including search engines, product shopping engines,
directories and selected Web sites.
Safe Harbor Statement
This press release contains forward-looking statements that involve
substantial risks and uncertainties. All statements, other than
statements of historical facts, included in this press release regarding
our strategy, future operations, future financial position, future
revenues, certain statements and expectations regarding the asset
acquisition, projected costs, prospects, plans and objectives of
management are forward-looking statements. We may not actually achieve
the plans, intentions or expectations disclosed in our forward-looking
statements and you should not place undue reliance on our
forward-looking statements. Actual results or events could differ
materially from the plans, intentions and expectations disclosed in the
forward-looking statements we make. There are a number of important
factors that could cause Marchex’s actual
results to differ materially from those indicated by such
forward-looking statements which are described in the “Risk
Factors” section of our most recent periodic
report and registration statement filed with the SEC. We disclaim any
intention or obligation to update any forward-looking statements.