Marchex (MM) (NASDAQ:MCHXP)
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Marchex, Inc. (NASDAQ:MCHX) (NASDAQ:MCHXP), a local search and
advertising company, today launched Marchex Adhere™,
a new pay-per-click advertising channel that provides advertisers and
agencies with exclusive placement on hundreds of premium publisher Web
sites and on Marchex’s OpenList®
network. Marchex is also adding several new premium publishers and
locally focused Web sites to Marchex Adhere, further expanding the
breadth and depth of the network and enhancing Marchex’s
leadership position in local search and advertising.
Marchex Adhere allows advertisers of any size and budget to reach a
unique, highly-qualified audience at scale:
It enables national advertisers to efficiently fulfill their online
budget in the same manner as they purchase offline advertising; namely
national, spot and local in a single media buy.
It provides small- and medium-sized businesses the opportunity to
reach local customers directly through Marchex’s
OpenList and reach national customers through premium, vertically
focused publishers.
“Local advertising isn’t
just for small businesses,” said Pete
Christothoulou, Marchex Chief Strategy Officer. “National
advertisers are responsible for more than two-thirds of the $100 billion
in local ad spending1. With the increasing
fragmentation in the local market, it is nearly impossible for national
advertisers to take full advantage of the tremendous local opportunity
and find enough quality traffic at scale to fulfill their campaign
needs. Marchex Adhere provides a single source for advertisers and
agencies to reach exclusive national, vertical and local traffic.”
“Many of our clients are increasingly looking
to build their brand awareness on a national level while leveraging that
brand to drive transactions at the local level,”
said Michael Lee, Director, Strategic Partnerships, DoubleClick
Performics. “The ability to target premium
publisher Web sites as well as vertical and local search sites in one
source enables us to deliver additional quality traffic, at volume, to
our clients in a very cost-effective manner.”
Marchex is one of the biggest players in local search and advertising.
Currently, more than 65,000 national and local advertisers use Marchex’s
advertising products and services to reach consumers online, including
the more than 30 million people monthly who visit Marchex’s
OpenList2 network to make more-informed local
buying decisions.
National Presence, Local Impact
Marchex Adhere allows advertisers and agencies to select site-specific
or category-based placements on more than 200 premium publisher Web
sites including BusinessWeek Online, Bankrate.com and Kiplinger.com, as
well as keyword-targeted placements on top search, vertical and local
Web sites, including Marchex’s OpenList.
In conjunction with today’s launch, Marchex
is adding several new premium publisher and local Web sites to Marchex
Adhere through new and expanded distribution partnerships, including:
IDG – Publishers of PC World, CIO Magazine
and Macworld
Ziff Davis Enterprise – Publishers of
eWeek, CIO|Insight and Publish
Banks.com – Timely advice and first-class
tools for building personal wealth –
covering banking, loans, investing, insurance, taxes, real estate and
autos
RealtyTrac – the leading online marketplace
for foreclosure properties, providing all the resources that home
seekers, investors and real estate agents need to locate, evaluate and
buy properties below market value
AmericanTowns.com – a national network of
community-based websites where people can find & share the best local
information for every town in America
YourStreet.com – Indexes and maps thousands
of articles, blogs, and conversations down to the street level
Lat49 – an online ad network providing
local and brand advertisers with delivery of geo-targeted and
contextual ads across a network of online maps
HelloMetro – city level information on
local history, attractions, real estate, jobs, Yellow Pages, White
Pages and local resources
“Marchex’s
relationships with top-tier publishers combined with our own local
traffic and high level of client service helps advertisers and agencies
obtain both a national presence and local impact online,”
added Christothoulou. “According to recent
data, local searches are growing more than three times faster than other
searches and 86% of search engine users search locally for products and
services3. Marchex’s
laser-sharp focus on local, combined with the reach, breadth and volume
of our traffic enables advertisers to capitalize on the local
opportunity now and as it continues to grow exponentially.”
With the launch of Marchex Adhere, Marchex subsidiaries, IndustryBrains
and Enhance Interactive are unified under the powerful Marchex Adhere
brand.
For more information and to advertise on Marchex Adhere, visit www.marchex.com.
About Marchex, Inc.
Marchex (www.marchex.com) is a
local search and advertising company. Marchex's innovative advertising
platform delivers search- and call-based marketing products and services
for local and national advertisers. Marchex's local search network, one
of the largest online, helps consumers make better, more informed local
decisions through its content-rich Web sites that reach tens of millions
of unique visitors each month.
Forward Looking Statements
This press release contains forward-looking statements that involve
substantial risks and uncertainties. All statements, other than
statements of historical facts, included in this press release regarding
our strategy, future operations, future financial position, future
revenues, acquisitions, projected costs, prospects, plans and objectives
of management are forward-looking statements. We may not actually
achieve the plans, intentions or expectations disclosed in our
forward-looking statements and you should not place undue reliance on
our forward-looking statements. Actual results or events could differ
materially from the plans, intentions and expectations disclosed in the
forward-looking statements we make. There are a number of important
factors that could cause Marchex's actual results to differ materially
from those indicated by such forward-looking statements which are
described in the "Risk Factors" section of our most recent periodic
report and registration statement filed with the SEC. All of the
information provided in this release is as of June 9, 2008 and Marchex
undertakes no duty to update the information provided herein.
1 Insider’s Report,
Robert J. Coen, UniversalMcCann, 2007.
2 Unique visitor statistics are based on
internal traffic logs, which calculate unique IP (Internet protocol)
addresses on an unduplicated basis during a given month.
3 WebVisible and Nielsen/NetRatings survey,
2007.