Marchex (MM) (NASDAQ:MCHXP)
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Marchex, Inc. (NASDAQ:MCHX) (NASDAQ:MCHXP), a local online advertising
company and leading publisher of local content, today announced that it
has extended its local advertising strategy to the mobile market,
entering into agreements to provide call-based advertising services to
three leading mobile advertising providers: AdMob, Ringleader Digital
and 4INFO.
Marchex’s VoiceStar subsidiary will deliver
call tracking services to all three companies, enabling them to validate
the effectiveness and return on investment of their mobile advertising
networks and provide their advertisers with analytics to help them
optimize their mobile advertising campaigns.
Marchex’s call tracking enables mobile
advertising providers to: (i) track the calls generated by
advertisements on their network, (ii) determine exactly which
advertisements delivered the calls, (iii) track and report key
information including the duration, time of day and geographic location
of callers, and (iv) record the calls. Marchex makes this information
available to the mobile advertising provider through its comprehensive
reporting interface.
In addition, Marchex will provide pay-per-phone-call services to AdMob,
which will enable them to bill advertisers for the phone calls they
deliver, which maximizes the value of their advertising inventory.
“Marchex is focused on partnerships with
leading aggregators of local advertisers across all channels: online,
offline, and mobile,” said John Keister,
Marchex President and COO. “We believe that
the mobile advertising opportunity is significant and is poised to
realize tremendous growth over the next five years. Our call tracking
and pay-per-phone-call capabilities provide a significant advantage for
Marchex in the mobile search advertising market.”
“We are excited to bring new tools and
technologies that will provide our advertising customers with
results-focused advertising solutions,” said
Omar Hamoui, Founder and CEO AdMob. “By
linking the browsing experience of the mobile web with the
communications capabilities of mobile phones, AdMob continues to deliver
a powerful new tool for advertisers. Marchex’s
call-based advertising services and suite of analytic tools enable us to
better monetize our inventory and enable our advertisers to maximize the
return on investment for their mobile advertising campaigns.”
“It is intuitive for consumers to search for
a merchant’s phone number on their mobile
device and call the merchant directly with just one click,”
said Ari Jacoby, President of Marchex’s
VoiceStar division. “It is getting easier for
consumers to access a number for pizza delivery, car repair or whatever
they need on their mobile device. As this occurs, pay-per-phone-call
advertising and call tracking will play increasingly important roles in
this mobile advertising ecosystem.”
For more information on Marchex’s call-based
advertising services, visit www.voicestar.com
or www.marchex.com.
About the Mobile Advertising Providers:
AdMob: The world's largest and highest quality mobile advertising
marketplace, serving more than 2.5 billion mobile banner and text ads
per month. AdMob offers both advertisers and publishers the ability to
leverage targeted and personalized advertising for the mobile web across
more than 160 countries. Sample AdMob customers include Ford, Coca Cola,
Porsche, P&G, Adidas, Paramount Pictures, Reuters, MTV and many more.
AdMob serves ads for over 4200 mobile web sites including AccuWeather,
TVGuide, CBS, Weather Underground, Maxim and Peperonity. www.admob.com
Ringleader Digital: The leading third-party mobile advertising network
that extends the online advertising experience to mobile for publishers,
carriers and advertising agencies. Delivering next-generation ad serving
capabilities, Ringleader Digital is the first to target ads by device
functionality while also providing reporting functions commonly used
with digital advertising campaigns today. www.ringleaderdigital.com
4INFO: The largest SMS (text) publishing and advertising network, 4INFO
delivers millions of messages to consumers monthly on subjects including
search, sports, weather, stocks, and celebrity gossip. Businesses
partner with 4INFO to reach audiences through ads on user-requested
content or by delivering free ad-supported information and entertainment
to consumers. www.4INFO.com
About Marchex, Inc.
Marchex (www.marchex.com)
is a local online advertising company and leading publisher of local
content. Marchex’s innovative advertising
platform delivers search- and call-based marketing products and services
for local and national advertisers. Marchex’s
local content network, one of the largest online, helps consumers make
better, more informed local decisions through its network of
content-rich Web sites that reach tens of millions of unique visitors
each month.
Forward-Looking Statements:
This press release contains forward-looking statements that involve
substantial risks and uncertainties. All statements, other than
statements of historical facts, included in this press release regarding
our strategy, future operations, future financial position, future
revenues, acquisitions, projected costs, prospects, plans and objectives
of management are forward-looking statements. We may not actually
achieve the plans, intentions or expectations disclosed in our
forward-looking statements and you should not place undue reliance on
our forward-looking statements. Actual results or events could differ
materially from the plans, intentions and expectations disclosed in the
forward-looking statements we make. There are a number of important
factors that could cause Marchex’s actual
results to differ materially from those indicated by such
forward-looking statements which are described in the “Risk
Factors” section of our most recent periodic
report and registration statement filed with the SEC.