Marchex Extends Local Strategy to Mobile Channel - Company to Provide Call-Based Advertising Services to AdMob and Other Leading

  
    
  
  
    
      Marchex, Inc. (NASDAQ:MCHX) (NASDAQ:MCHXP), a local online advertising 
      company and leading publisher of local content, today announced that it 
      has extended its local advertising strategy to the mobile market, 
      entering into agreements to provide call-based advertising services to 
      three leading mobile advertising providers: AdMob, Ringleader Digital 
      and 4INFO.
    
    
      Marchex’s VoiceStar subsidiary will deliver 
      call tracking services to all three companies, enabling them to validate 
      the effectiveness and return on investment of their mobile advertising 
      networks and provide their advertisers with analytics to help them 
      optimize their mobile advertising campaigns.
    
    
      Marchex’s call tracking enables mobile 
      advertising providers to: (i) track the calls generated by 
      advertisements on their network, (ii) determine exactly which 
      advertisements delivered the calls, (iii) track and report key 
      information including the duration, time of day and geographic location 
      of callers, and (iv) record the calls. Marchex makes this information 
      available to the mobile advertising provider through its comprehensive 
      reporting interface.
    
    
      In addition, Marchex will provide pay-per-phone-call services to AdMob, 
      which will enable them to bill advertisers for the phone calls they 
      deliver, which maximizes the value of their advertising inventory.
    
    
      “Marchex is focused on partnerships with 
      leading aggregators of local advertisers across all channels: online, 
      offline, and mobile,” said John Keister, 
      Marchex President and COO. “We believe that 
      the mobile advertising opportunity is significant and is poised to 
      realize tremendous growth over the next five years. Our call tracking 
      and pay-per-phone-call capabilities provide a significant advantage for 
      Marchex in the mobile search advertising market.”
    
    
      “We are excited to bring new tools and 
      technologies that will provide our advertising customers with 
      results-focused advertising solutions,” said 
      Omar Hamoui, Founder and CEO AdMob. “By 
      linking the browsing experience of the mobile web with the 
      communications capabilities of mobile phones, AdMob continues to deliver 
      a powerful new tool for advertisers. Marchex’s 
      call-based advertising services and suite of analytic tools enable us to 
      better monetize our inventory and enable our advertisers to maximize the 
      return on investment for their mobile advertising campaigns.”
    
    
      “It is intuitive for consumers to search for 
      a merchant’s phone number on their mobile 
      device and call the merchant directly with just one click,” 
      said Ari Jacoby, President of Marchex’s 
      VoiceStar division. “It is getting easier for 
      consumers to access a number for pizza delivery, car repair or whatever 
      they need on their mobile device. As this occurs, pay-per-phone-call 
      advertising and call tracking will play increasingly important roles in 
      this mobile advertising ecosystem.”
    
    
      For more information on Marchex’s call-based 
      advertising services, visit www.voicestar.com 
      or www.marchex.com.
    
    
      About the Mobile Advertising Providers:
    
    
      AdMob: The world's largest and highest quality mobile advertising 
      marketplace, serving more than 2.5 billion mobile banner and text ads 
      per month. AdMob offers both advertisers and publishers the ability to 
      leverage targeted and personalized advertising for the mobile web across 
      more than 160 countries. Sample AdMob customers include Ford, Coca Cola, 
      Porsche, P&G, Adidas, Paramount Pictures, Reuters, MTV and many more. 
      AdMob serves ads for over 4200 mobile web sites including AccuWeather, 
      TVGuide, CBS, Weather Underground, Maxim and Peperonity. www.admob.com
    
    
      Ringleader Digital: The leading third-party mobile advertising network 
      that extends the online advertising experience to mobile for publishers, 
      carriers and advertising agencies. Delivering next-generation ad serving 
      capabilities, Ringleader Digital is the first to target ads by device 
      functionality while also providing reporting functions commonly used 
      with digital advertising campaigns today. www.ringleaderdigital.com
    
    
      4INFO: The largest SMS (text) publishing and advertising network, 4INFO 
      delivers millions of messages to consumers monthly on subjects including 
      search, sports, weather, stocks, and celebrity gossip. Businesses 
      partner with 4INFO to reach audiences through ads on user-requested 
      content or by delivering free ad-supported information and entertainment 
      to consumers. www.4INFO.com
    
    
      About Marchex, Inc.
    
    
      Marchex (www.marchex.com) 
      is a local online advertising company and leading publisher of local 
      content. Marchex’s innovative advertising 
      platform delivers search- and call-based marketing products and services 
      for local and national advertisers. Marchex’s 
      local content network, one of the largest online, helps consumers make 
      better, more informed local decisions through its network of 
      content-rich Web sites that reach tens of millions of unique visitors 
      each month.
    
    
      Forward-Looking Statements:
    
    
      This press release contains forward-looking statements that involve 
      substantial risks and uncertainties. All statements, other than 
      statements of historical facts, included in this press release regarding 
      our strategy, future operations, future financial position, future 
      revenues, acquisitions, projected costs, prospects, plans and objectives 
      of management are forward-looking statements. We may not actually 
      achieve the plans, intentions or expectations disclosed in our 
      forward-looking statements and you should not place undue reliance on 
      our forward-looking statements. Actual results or events could differ 
      materially from the plans, intentions and expectations disclosed in the 
      forward-looking statements we make. There are a number of important 
      factors that could cause Marchex’s actual 
      results to differ materially from those indicated by such 
      forward-looking statements which are described in the “Risk 
      Factors” section of our most recent periodic 
      report and registration statement filed with the SEC.