Marchex (MM) (NASDAQ:MCHXP)
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IndustryBrains, the founder of site-specific contextual advertising and
a wholly owned subsidiary of Marchex, Inc. (NASDAQ:MCHX) (NASDAQ:MCHXP),
today announced that it has renewed and expanded its contextual
advertising agreement with The Motley Fool, a leading investment
advisory services company in IndustryBrains’
Business & Finance vertical, which also includes BusinessWeek Online,
Smartmoney.com, and Morningstar.com. At the same time, IndustryBrains
announced that is has added a new premium publishing partner in National
Golf Network (www.ngn.com), the
official Web site of Golf Intelligence, connecting millions of golfers
with golf courses, clubs, golf associations, PGA professionals, and
other golfing resources.
Under the expanded Motley Fool agreement, IndustryBrains will continue
to provide its contextual advertising solutions to The Motley Fool’s
primary Web site, while extending its services to the Motley Fool’s
popular financial discussion boards, which receive an average of more
than 26 million page views per month, according to the Motley Fool.
Additionally, IndustryBrains will also provide its solutions to Motley
Fool CAPS, a ground-breaking stock rating service, now in beta, that
enables users to get insights from the stock trading community and see
how their picks perform compared with those of professional Wall Street
analysts.
“As we expand The Motley Fool’s
offerings to areas like the new CAPS service, it makes sense to
similarly extend our relationship with IndustryBrains, which has
consistently provided us with a superior combination of results, client
service, and useful solutions that positively impact our bottom line,"
said Gary Hill, Senior Vice President of Business Development at The
Motley Fool.
“It is very gratifying that The Motley Fool,
one of the Internet’s leading sources for
financial information, decided to expand our relationship and we look
forward to helping them benefit from their expanded use of site-specific
contextual advertising, whether on discussion boards or their innovative
CAPS service,” said Erik Matlick,
IndustryBrains CEO. “We are also very pleased
to welcome another new high quality publishing partner in National Golf
Network, a site that exemplifies the convergence of high quality
advertisers and consumers.”
IndustryBrains founded the site-specific approach to contextual
advertising more than five years ago, with the 2002 launch of its
contextual advertising platform. IndustryBrains enables advertisers to
place their product or service listings directly on premium Web sites
and/or on specific sections or pages of such sites, based on relevance.
This approach allows brand-name publishers to directly benefit from the
value of their respective online brands, content and site traffic. The
agreements announced today strengthen IndustryBrains’
network of more than 100 vertically focused and brand-name online
publishers, such as BusinessWeek Online, The Motley Fool, and the Ziff
Davis online properties; which is paired with a large base of premier
advertisers.
About Marchex, Inc.
Marchex (www.marchex.com) is a
technology driven search and media company focused on vertical and local
online traffic. Specifically, the company is focused on search
marketing, local search, and direct navigation. Marchex's platform of
integrated performance-based advertising and search marketing services
enables merchants to efficiently market and sell their products and
services across multiple online distribution channels, including search
engines, product shopping engines, directories and selected Web sites.
About IndustryBrains
IndustryBrains, a wholly owned subsidiary of Marchex, is a leader in
monetizing vertical and brand-name Web sites through contextual
advertising solutions. Since 2002, the company has built a platform of
high-quality traffic by leveraging its proprietary technology to offer a
site-specific approach to contextual advertising under a business model
that combines bid-for-placement and relevancy. This approach has allowed
IndustryBrains to create relationships with more than 100 vertically
focused and brand-name online publishers, such as USATODAY.com,
BusinessWeek Online, The Motley Fool, and the Ziff Davis online
properties; as well as a large base of premier advertisers. For more
information, visit www.industrybrains.com.
About The Motley Fool, Inc.
The Motley Fool is an investment advisory services company based in
Alexandria, Virginia. Since 1993, The Motley Fool has been helping
people make better financial decisions across a wide variety of online
and offline media channels including: its award-winning website; its
investment newsletter services; its best-selling Simon & Schuster and
self- published books (over 2 million sold); and a nationally-syndicated
weekly column carried by more than 200 newspapers.
Safe Harbor Statement
This press release contains forward-looking statements that involve
substantial risks and uncertainties. All statements, other than
statements of historical facts, included in this press release regarding
our strategy, future operations, future financial position, future
revenues, certain statements and expectations regarding the asset
acquisition, projected costs, prospects, plans and objectives of
management are forward-looking statements. We may not actually achieve
the plans, intentions or expectations disclosed in our forward-looking
statements and you should not place undue reliance on our
forward-looking statements. Actual results or events could differ
materially from the plans, intentions and expectations disclosed in the
forward-looking statements we make. There are a number of important
factors that could cause Marchex's actual results to differ materially
from those indicated by such forward-looking statements which are
described in the "Risk Factors" section of our most recent periodic
report and registration statement filed with the SEC. We disclaim any
intention or obligation to update any forward-looking statements.