Heavy Reading Uncovers Some San Surprises in Its Latest Market Perception Survey

Heavy Reading Uncovers Some San Surprises in Its Latest Market Perception
Survey
SAN buyers see Veritas Software and Cisco as the top brands in storage
networking 


NEW YORK, Nov. 24  /PRNewswire/ -- Heavy Reading (http://www.heavyreading.com/),
the market research division of Light Reading Inc., today published a
comprehensive, worldwide market perception study covering the storage area
network (SAN) industry. Veritas Software Corp.  and Cisco Systems Inc.  earned
the highest scores for market leadership from 380 SAN buyers and users
worldwide.

Heavy Reading's Fall 2003 Storage Networking Market Perception Study is a
63-page report based on an exclusive, invitation-only survey of purchasers and
users of SAN products. The 380 survey participants included managers and
employees from value-added resellers of SAN products, systems integrators,
multinational corporations, and telecom service providers.

Respondents gave their perception of 135 vendors (61 public, 74 private) in 10
product categories, identifying which companies they recognize and consider
market leaders in price, performance, quality and reliability, and service and
support.

 Key findings include:

  -- Among SAN software providers, Veritas Software holds a leading
     mindshare position with customers.

  -- Despite its late entry into the SAN space, Cisco is established as a
     sector leader in the eyes of customers.

  -- Among established storage vendors, McData Corp. (NASDAQ:MCDTA) and
     EMC Corp. (NYSE:EMC) are doing the best job of building mindshare in
     the SAN segment.

  -- Many potential buyers of SAN products are coming from outside
     long-established storage channels.

  -- Many big computing and networking suppliers trying to cross over into
     the SAN market are not yet perceived as strong vendors.



The Heavy Reading survey was created to measure how well each vendor in the SAN
market has been able to build mindshare with prospective buyers. The storage
networking survey is part of a larger portfolio of Heavy Reading market
perception reports, including reports on the telecom equipment and operations
support system (OSS) markets.

The Heavy Reading Fall 2003 Storage Networking Market Perception Study is priced
at $2,950.

   Sales contact:
   Dave Williams
   Sales Director, Heavy Reading
   415-293-8470
   

   Press/analyst contact:
   Dennis Mendyk
   Managing Editor, Heavy Reading
   201-587-2154
   

  About Heavy Reading


Heavy Reading is an independent market research organization offering
quantitative analysis of telecom technology to service providers, vendors, and
investors. Its mandate is to provide the comprehensive competitive analysis
needed today for the deployment of profitable networks based on next- generation
hardware and software. 

DATASOURCE: Heavy Reading



CONTACT:  Sales - Dave Williams, Sales Director, [phone],

, or Press/analyst - Dennis Mendyk, Managing

Editor, [phone], , both of Heavy Reading



Web site:  http://www.lightreading.com/

http://www.heavyreading.com/ 

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