Marsh Supermarkets (NASDAQ:MARSB)
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Marsh Stores to Offer 'Day Fresh' Budweiser on May 6
INDIANAPOLIS, May 5 /PRNewswire-FirstCall/ -- Thanks to a special arrangement
between Marsh Supermarkets Inc. , which is known as "Experts in Fresh," and
Anheuser-Busch, Budweiser beer drinkers throughout Indiana will have a special
treat on Thursday, May 6. They will be able to purchase "day fresh" Budweiser
on the same day it is packaged.
All Indiana Marsh supermarkets that sell beer and wine will participate in the
national event, which Anheuser-Busch has designated as "Freshness Days." On
select dates -- May 6 for Indiana -- Budweiser trucks will pick up beer
packaged that morning and deliver it to targeted wholesalers, who will in turn
deliver it to Marsh outlets.
"This event allows Marsh customers to buy the freshest beer available," said
Don E. Marsh, chairman and CEO of the regional food store chain. "The average
retail age of Budweiser on the shelf is 35 days, so this really adds to our
image as the food retailer that emphasizes 'fresh,'" said Marsh.
Anheuser-Busch has used a packaging date for its products since it introduced
its consumer-friendly "Born On" date coding on September 2, 1996. The company's
12 U.S.-based breweries and a network of about 600 independent wholesalers
reduce delivery time and ensure that fresh beer is in retail accounts shortly
after packaging. The company says Budweiser remains at the peak of its
freshness and taste within 110 days of the "Born On" date.
Budweiser is brewed by Anheuser-Busch Inc., the leading U.S. brewer that holds
a 50 percent share in Grupo Modelo, Mexico's leading brewer. In a survey of
10,000 business leaders and securities analysts, Anheuser-Busch Cos. Inc.
ranked first overall in quality of products and services among nearly 600
companies researched in FORTUNE magazine's 2004 "America's Most Admired
Companies" listing. The company also is one of the largest theme park
operators in the United States, is a major manufacturer of aluminum cans and is
the world's largest recycler of aluminum beverage containers. For more
information, visit http://www.anheuser-busch.com/ , http://www.budweiser.com/
and http://www.budlight.com/ .
One of the largest regional grocery chains in the United States, Marsh
Supermarkets operates 68 Marsh Supermarkets, 36 LoBill Foods(R) stores, 1
Savin*$(R), 164 Village Pantry(R) convenience stores and 9 O'Malia Food Markets
in central Indiana and western Ohio. The company also operates Crystal Food
Services, which provides upscale catering, cafeteria management, office coffee
vending and concessions, Primo Banquet Catering and Conference Centers and
McNamara Florists and Enflora - Flowers for Business.
Marsh Supermarkets is a publicly held company which employs through its various
divisions approximately 16,000 people, principally in a two-state area. Marsh
common stock is traded on the NASDAQ National Market System (MARSA and MARSB).
DATASOURCE: Marsh Supermarkets Inc.
CONTACT: Jodi Marsh of Marsh Supermarkets Inc., +1-317-594-2640
Web site: http://www.marsh.net/
http://www.anheuser-busch.com/
http://www.budweiser.com/
http://www.budlight.com/