Innovative Eyewear, Inc. Announces Lucyd Smart Eyewear Now Sold on Target.com

MIAMI, Aug. 29, 2024 /PRNewswire/ -- Innovative Eyewear, Inc. ("Innovative Eyewear" or "the Company") (NASDAQ: LUCY; LUCYW), the developer of smart eyewear under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands, today announced that its Lucyd Lyte frames are now being sold on Target.com.

In a major move to increase its U.S. market presence, Innovative Eyewear's cutting-edge smart eyewear collection, namely products from its marquee Lucyd^® brand, are available on Target.com. The new assortment with one of the largest retailers in the United States represents a significant opportunity to bring the Company's innovative products to millions of potential customers nationwide.

The launch on Target.com underscores Innovative Eyewear's commitment to making smart eyewear accessible to everyone, further solidifying the Company's position as a leader in the wearable tech industry.

Harrison Gross, CEO of Innovative Eyewear, said "Target is a long-time favorite retailer of mine, as well as millions of loyal customers in the US. Their focus on product quality, style and accessibility makes Target.com an ideal channel partner for our smart frames. We look forward to upgrading Target guests' eyewear."

View the Lucyd collection on Target.com.

About Innovative Eyewear, Inc.

Innovative Eyewear is a developer of cutting-edge ChatGPT enabled smart eyewear, under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands. True to our mission to Upgrade Your Eyewear®, our Bluetooth audio glasses allow users to stay safely and ergonomically connected to their digital lives and are offered in hundreds of frame and lens combinations to meet the needs of the optical market. To learn more and explore our continuously evolving collection of smart eyewear, please visit www.lucyd.co.

Forward Looking Statements

This press release contains certain forward-looking statements, including those relating to the anticipated use of proceeds from the offering, introduction of new product lines and timing of improvements and enhancements to our current products. Forward-looking statements are based on the Company's current expectations and assumptions. The Private Securities Litigation Reform Act of 1995 provides a safe-harbor for forward-looking statements. These statements may be identified by the use of forward-looking expressions, including, but not limited to, "anticipate," "believe," "continue," "estimate," "expect," "future," "intend," "may," "outlook," "plan," "potential," "predict," "project," "should," "will," "would" and similar expressions that predict or indicate future events or trends or that are not statements of historical matters, but the absence of these words does not mean that a statement is not forward-looking. These forward-looking statements include, but are not limited to, our potential opportunities related to the launch of our smart eyewear products on Target.com. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise. Important factors that could cause actual results to differ materially from those in the forward-looking statements are set forth in the Company's filings with the Securities and Exchange Commission, including its annual report on Form 10-K under the caption "Risk Factors."

Investor Relations Contact:

Scott Powell
Skyline Corporate Communications Group, LLC
Office: [phone]
Email: [e-mail]

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SOURCE Innovative Eyewear, Inc.

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