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MTV Signs Multi-Year, Expanded Digital Music Store Agreement With
Loudeye
MTV to Launch Additional Music Stores Powered by Loudeye's OD2 Services
SEATTLE, Dec. 15 /PRNewswire-FirstCall/ -- Loudeye Corp. (NASDAQ:LOUD), a
worldwide leader in business-to-business solutions, today announced a new
multi-year agreement with MTV whereby MTV will launch 2 new online music stores
powered by Loudeye's OD2 services.
Loudeye currently powers MTV digital music stores in the UK, France, Germany,
Italy, and the Netherlands. Through the new agreement, MTV will launch new
music stores in Spain and Italy.
Through Loudeye's OD2 services, MTV will launch custom-branded online music
stores that will feature access to high quality legal music downloads. The
stores will also feature localized content specific to each country.
"We are delighted to have renewed our successful partnership with Loudeye's OD2
services, an affiliate of nearly four years, during which time we have
witnessed a period of significant growth in the digital music market," said
Graham Saxton, Vice President Strategy & Development Europe, MTV Networks
Europe. "Through our partnership with OD2, and the expanded agreement
announced today, we are able to ensure MTV is at the forefront of key music
markets across Europe."
"MTV is one of our longest standing partners and we look forward to powering
these additional stores for them throughout Europe," said Charles Grimsdale,
president and general manager of Loudeye's international business operations.
"MTV's expansion underscores the growing importance of digital music among a
wide range of audiences and demonstrates how companies with a worldwide
presence can leverage our industry leading global media services to launch
country-tailored music stores across multiple regions."
MTV Networks Europe
MTV Europe is Europe's largest 24-hour music television network, reaching more
than 119 million households in 48 territories via terrestrial, cable,
satellite, digital, and broadband. MTV Europe currently comprises the following
channels -- MTV Espana, MTV European (an English language channel serving 24
countries including Czech Republic, Israel and Turkey), MTV France (serving
France, Belgium & French speaking Switzerland), MTV Germany (serving Germany,
Austria and German speaking Switzerland), MTV2 Pop (pop channel in Germany),
MTV Italia, MTV Hits Italia and MTV Brand: New (both Italian digital
channels), MTV NL, MTV Nordic, MTV Polska, MTV Classic (a second bespoke music
television channel targeting Polish viewers aged 25-40), MTV Portugal, MTV
Romania, MTV UK & Ireland, VH1 UK and VH1 European. MTV Europe also owns TMF
in Holland, which runs alongside MTV NL, as well as TMF Flanders and TMF UK.
There are 5 digital channel brands available in the UK -- MTV Dance, Base,
Hits, MTV2, VH1 Classic, with Base, Hits, MTV2 and VH1 Classic available in
Europe. There are also 20 localized online services: mtv.es servicing the MTV
Espaņa market; mtve.com servicing MTV Nordic; mtv.tv servicing MTV European
territories in English; mtv.fr serving France; mtv.de and mtv2pop.de both in
German servicing the Central market; mtv.it aimed at users in Italy; mtvnl.com
servicing the Dutch market alongside tmf.nl and tmf.be; mtv.pl and
mtvclassic.pl aimed at the MTV Polska and MTV Classic market in Poland; mtv.ro
servicing the Romanian market; mtv.co.uk for the MTV UK & Ireland market,
mtvbase.co.uk servicing MTV Base viewers across Europe; mtv2.co.uk and
mtv2europe -- two English language sites running alongside the MTV2 digital
channel. Servicing VH1 are vh1.co.uk complementing VH1 UK and vh1e.com
servicing the European VH1 market. In addition there are two sites servicing
Nickelodeon -- nickelodeon.nl servicing kids in the Dutch market and
nickelodeon-es.com servicing kids in the Spanish market. All brands are
specifically tailored to satisfy the tastes and nuances of each market
including local presenters, programming and playlists.
About Loudeye Corp.
Loudeye is a worldwide leader in business-to-business digital media solutions
and the outsourcing provider of choice for companies looking to maximize the
return on their digital media investment. Loudeye combines innovative products
and services with the world's largest music archive and the industry's leading
digital media infrastructure enabling partners to rapidly and cost effectively
launch complete, customized digital media stores and services. For more
information, visit http://www.loudeye.com/.
Forward Looking Statements
This press release contains forward-looking information within the meaning of
the U.S. Private Securities Litigation Reform Act of 1995. These statements
are based on current estimates and actual results may differ materially due to
risks, including completion of country store launches and accompanying platform
development; possibility of adverse changes in the markets for distribution of
digital music that Loudeye and its OD2 services target, in particular in new
markets; adverse or uncertain legal developments with respect to copyrights
surrounding the creation and distribution of digital content; pricing pressures
and other activities by competitors; lack of market acceptance for Loudeye's
products and services; the possible delay in the adoption of digital media or
related applications on the web in general; and other risks set forth in
Loudeye's most recent Form 10-Q, Form 10-K and other SEC filings which are
available through EDGAR at http://www.sec.gov/. Loudeye assumes no obligation
to update the forward-looking statements.
DATASOURCE: Loudeye Corp.
CONTACT: Media/Public Relations (Europe), Simon Hill, +44 (0) 20 7471
6826, or , or Chris Owen,
+44 (0) 20 7471 6851, or , both of Trimedia
Communications UK for Loudeye Corp.; or Media/Public Relations (U.S), Karen
DeMarco, , or Yasmeen Coning, , both of mPRm,
+1-323-933-3399, for Loudeye Corp.; Investor Relations, Michael Dougherty, +1-
206-832-4000, or
Web site: http://www.loudeye.com/